Najla Al Nidfa, chief executive of the Sharjah Entrepreneurship Centre, Sheraa, addresses the third edition of the Sharjah Entrepreneurship Centre. Courtesy Sheraa
Najla Al Nidfa, chief executive of the Sharjah Entrepreneurship Centre, Sheraa, addresses the third edition of the Sharjah Entrepreneurship Centre. Courtesy Sheraa
Najla Al Nidfa, chief executive of the Sharjah Entrepreneurship Centre, Sheraa, addresses the third edition of the Sharjah Entrepreneurship Centre. Courtesy Sheraa
Najla Al Nidfa, chief executive of the Sharjah Entrepreneurship Centre, Sheraa, addresses the third edition of the Sharjah Entrepreneurship Centre. Courtesy Sheraa

Sharjah’s Sheraa supports 100 start-ups in raising $50m in investment


Sarmad Khan
  • English
  • Arabic

Sharjah Entrepreneurship Centre, or Sheraa as the start-up incubator in the northern emirate is known, has supported more than 100 start-ups in the last four years that have gone on to raise more than $50 million (Dh183.5m) in investment, its chief executive said.

These businesses have managed to earn $35m in cumulative revenue, Najla Al Midfa told the third edition of Sharjah Entrepreneurship Festival on Monday, a three-day event featuring more than 11 speakers and about 4,000 attendees.

“These are the sweet success stories that every accelerator dreams of,” Ms Al Midfa told the hall full of entrepreneurs, venture capitalists, start-ups and students. “For Sheraa, it’s a success story of an accelerator born in Sharjah that always rises to the challenge and delivers. I’m so proud of what we have achieved.”

She called on investors and start-ups to work on ventures that not only generate financial returns but also work for the good of society, which is more important than chasing arbitrary valuations to become a so-called 'unicorn' — a privately-owned company with a valuation of $1bn or more. Start-ups supported by Sheraa, she said, are “so much more than the financial returns they generate”.

“We are witnessing a new generation of responsible entrepreneurs, conscious change-makers who build businesses that combine financial and social returns, ultimately making the world a better place,” Ms Al Midfa said.

“Sheraa message to the world … is to shift your focus from reckless growth to a holistic understanding of economic, social and environmental sustainability.”

Supporting start-ups and helping them to scale up is the among the top priorities of the UAE government. Different emirates are also running their separate initiatives helping the entrepreneurs bringing their ideas to fruition.

Sheraa, which is Arabic for sail, is Sharjah’s initiative to build a start-up ecosystem in the emirate. It is headquartered at the American University of Sharjah and its hub, launched in September 2018, is based at the University of Sharjah. The incubator has helped founders scale their businesses, through workshops, mentorships, introductions to investors, government partners and corporate entities to help them get access to growth capital.

The third edition of the event was headlined by Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, founder and chief executive of Alliances for Global Sustainability and the Circle of Hope Foundation. Other speakers included Prince Khaled bin Alwaleed bin Talal Al Saud, founder and chief executive of KBW Ventures, Skype co-founder Jonas Kjelberg and Grammy award-winning artist and entrepreneur Akon.

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Profile

Company: Justmop.com

Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

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Company profile

Company name: Suraasa

Started: 2018

Founders: Rishabh Khanna, Ankit Khanna and Sahil Makker

Based: India, UAE and the UK

Industry: EdTech

Initial investment: More than $200,000 in seed funding

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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