Sharjah's Beeah unveils new high-tech headquarters shaped like sand dunes

The campus is one of the last landmarks designed by the Iraqi-British architect Zaha Hadid

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Beeah Group, the environmental management company based in Sharjah, officially opened the doors to its new headquarters on Wednesday.

Driven by latest technologies, such as artificial intelligence, the new campus will set new benchmarks for future workplaces as the “office of the future”, Beeah said.

The new office will include contactless pathways with facial recognition check-in, a virtual concierge, smart meeting rooms and a companion app to automate day-to-day tasks for employees.

The new compound was inaugurated by Sheikh Dr Sultan bin Muhammad Al Qasimi, Ruler of Sharjah.

Powered by solar energy and integrating the latest technologies aimed at achieving net-zero emission, the campus is one of the last landmarks designed by the late Iraqi-British architect Zaha Hadid.

“The building is a landmark to the future-forward vision … reaffirming the emirate as sustainability capital of the Middle East, a goal that we are driven to achieve as an organisation,” said Salim bin Mohammed Al Owais, chairman of the board of directors at Beeah.

The new building is equipped to operate at LEED Platinum standards, the highest standards for energy efficiency in the world, and realise net-zero emissions.

The curvilinear features of the headquarters mimic the intersection of sand dunes, symbolic of its location in the desert landscape of Al Sajaa in Sharjah.

“The building is a manifestation of our twin-pillared strategy of sustainability and digitalisation,” said Khaled Al Huraimel, Beeah’s group chief executive.

“This strategy has led to diversification and growth of the group’s businesses, not only across industries but also across geographies. The new headquarters will be our base of operations as we continue to pursue ways our businesses can make global impact.”

Earlier this year, Beeah said it was transforming into a holding group and would have a new visual identity.

Its portfolio consists of several key businesses, including Beeah Tandeef for waste collection and city cleaning, Beeah Recycling for waste processing and material recovery, Beeah Energy for clean and renewable power, Beeah Environment Services for consulting, research and innovation, Beeah Digital for future technologies and digital ventures, and Beeah Transport for green mobility and autonomous transportation.

The company says its new headquarters will set new benchmarks for future workplaces as the office of the future. Photo: Beeah

The new headquarters will serve as a centre for management and administration for all the group’s businesses, the company said.

“The building is not only sustainable and digitally enabled, but it also achieves an unparalleled environment for employee comfort and productivity.

“It demonstrates that by adopting future-ready systems, we can achieve environmental targets and improve quality of life at the same time,” said Mr Al Huraimel.

The new office has contactless pathways with facial recognition check-in, a virtual concierge, smart meeting rooms and a companion app to automate day-to-day tasks for its employees. Photo: Beeah
Updated: March 31, 2022, 7:13 AM
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