Flashy new camera equipment, audio accessories and computer graphics software are all part of the growing amounts of back-end gadgetry that makes what we view on TVs and film screens all the more impressive.
Today, hundreds of exhibitors with these kinds of technologies will showcase their wares at Cabsat in Dubai, an exhibition which caters to digital media and satellite companies in the Middle East.
Cisco, a networking and communications company, has created a so-called executive lounge to demonstrate how its new video platform, which uses cloud-based, online data storage services in "setting media free from the traditional operations and boundaries of time, place and platform to bring [company] content to viewers any time, anywhere, over any screen".
Not to be outdone, Sony Professional Solutions MEAhas built a fully-equipped, live production studio with new technology, including OLED monitors and its HDC-2500 camera that started shipping last month.
Unlike Sony's many other devices, which are aimed at consumers, these products tend to be much more expensive and designed for businesses and large organisations.
The Uganda Broadcasting Corporation, for one, has asked the electronics manufacturer to design and deliver a new high-definition broadcast centre that enhances its public national broadcasting capability and quality, Sony says.
Moviemakers may also find new gadgetry helpful for creating content.
Canon is debuting a new film camera into the region that was launched in Hollywood in November. The camera maker plans to make the case that its EOS C300 is so compact it is "scalable for any project and affordable even for small, independent productions".
To convince potential buyers to purchase the US$20,000 (Dh73,462), 1.4kg camera, Canon is having Nayla Al Khaja, its brand ambassador for the Middle East who is also an Emirati film director and producer, demonstrate the product at Cabsat.
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