Vista expects an increase of about 30 per cent in flight hours (on a combined basis) globally following the completion of the transaction. Photo: VistaJet
Vista expects an increase of about 30 per cent in flight hours (on a combined basis) globally following the completion of the transaction. Photo: VistaJet
Vista expects an increase of about 30 per cent in flight hours (on a combined basis) globally following the completion of the transaction. Photo: VistaJet
Vista expects an increase of about 30 per cent in flight hours (on a combined basis) globally following the completion of the transaction. Photo: VistaJet

Vista acquires European charter operator Air Hamburg amid industry consolidation


Deena Kamel
  • English
  • Arabic

Private aviation group Vista Global Holding agreed to acquire European charter operator Air Hamburg's operating platform and maintenance services as it seeks to expand into European and Middle Eastern markets.

Vista expects an increase of about 30 per cent in flight hours on a combined basis globally after the deal is closed and have a 15 per cent market share of the global charter market, the company said in a statement on Monday.

The acquisition "brings a renowned institution of the European private aviation market into the Vista group and complements our growth and service offering across Europe and the Middle East", said Thomas Flohr, Vista’s founder and chairman.

Despite various geopolitical and economic concerns, global business jet activity is recovering faster than the general air traffic in February, according to a report by aviation data specialist WingX. Activity in the first half of the month was 31 per cent more annually, 15 per cent ahead of February 2020 and 8 per cent ahead of February 2019.

"As virus restrictions are lifted in Europe at an increasing pace, business aviation has continued to flourish, with sectors up 12 per cent on where they were back in February 2019," the report said of the region.

The acquisition deal is expected to be completed in the first half of 2022, subject to closing conditions and regulatory approvals, according to the statement.

Founded in 2006, Air Hamburg is a full-service private aviation company flying to more than 1,000 destinations in Europe. It organised more than 18,800 flights for its clients in 2021, recording more than 35,000 hours.

More than 650 highly skilled employees will join the Vista group after the transaction is completed.

"Over the last three years, we have experienced strong growth, significantly increasing our market share across Europe and beyond," Floris Helmers, Air Hamburg's chief executive and managing director, said.

"This co-operation between two of the largest operators means increasing our stability and securing further growth for our business."

Air Hamburg has 44 contracted aircraft, including Lineage 1000E, Dassault Falcon 7X and Embraer Legacy models.

The merger is the latest step in Vista’s inorganic growth in the highly fragmented business aviation landscape.

Following strong global demand for private aviation services from new and existing clients, the move builds on Vista's recent integration of Apollo Jets, Talon Air and Red Wing Aviation to the group.

Vista will also integrate Air Hamburg's maintenance hub at Baden Baden Airpark in Germany, along with its Executive Handling division and VIP lounge at Hamburg Airport, which will be available for Vista passengers to use.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Moral education needed in a 'rapidly changing world'

Moral education lessons for young people is needed in a rapidly changing world, the head of the programme said.

Alanood Al Kaabi, head of programmes at the Education Affairs Office of the Crown Price Court - Abu Dhabi, said: "The Crown Price Court is fully behind this initiative and have already seen the curriculum succeed in empowering young people and providing them with the necessary tools to succeed in building the future of the nation at all levels.

"Moral education touches on every aspect and subject that children engage in.

"It is not just limited to science or maths but it is involved in all subjects and it is helping children to adapt to integral moral practises.

"The moral education programme has been designed to develop children holistically in a world being rapidly transformed by technology and globalisation."

Updated: February 21, 2022, 3:26 PM