Samia Bouazza, the new chief executive of 2pointZero Group.
Samia Bouazza, the new chief executive of 2pointZero Group.
Samia Bouazza, the new chief executive of 2pointZero Group.
Samia Bouazza, the new chief executive of 2pointZero Group.

Eyes on Asia, scale in Abu Dhabi: 2PointZero Group chief sets bold course after $33bn merger


Salim A. Essaid
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  • Arabic

Samia Bouazza, the newly appointed group chief executive of 2PointZero Group, has laid out an ambitious strategy for the Abu Dhabi investment powerhouse, calling the consolidation of 2PointZero, Multiply Group and Ghitha Holding one of the largest mergers the city has seen.

In her first interview since taking the helm, Ms Bouazza told The National that the merged entity, which is under the International Holding Company, is creating “the largest listed investment platform that powers everyday life of consumers".

It will have a focus on energy and consumer sectors with multitrillion-dollar themes for the next decade, she added.

The 2PointZero Group – with assets of Dh121 billion ($33 billion) – now spans 50 companies operating in 85 countries. This reach gives the group exposure to a potentially large customer base when aggregated across verticals.

Ms Bouazza said the rise of the middle class, particularly in Asia, is central to the group's investment logic.

This year, more than 100 million people are expected to join the consumer class, which covers people who spend more than $13 a day, according to analytical NGO World Data Lab.

"That gives us 100 million people per year, which is a billion people for the next 10 years," Ms Bouazza said. She said they are adding "$2.4 trillion of extra spending" to the consumer economy.

"And 80 per cent of that spending is in Asia," she said. "This data tells us we are very well positioned."

The Asia Pacific region is undergoing the largest middle-class expansion in history, according to MasterCard. By 2035, it will be home to 3.2 billion of the world's five billion middle-class consumers.

The group is looking at Asia with "eyes wide open, looking strategically, proactively and also opportunistically", said Ms Bouazza.

"We're actively looking at three deals currently in Asia, in addition to the existing agreements that 2PointZero has had with Adani [Group] in terms of renewables in India, which will kick in in the next few years," she said.

"We're playing in the right space that gives us … double-digit growth [and] multitrillion-dollar themes for the next 10 years."

Strategic milestone

The 2PointZero Group consolidation has the ability to scale the emirate's economic ambitions across high-growth sectors and deliver stronger, more predictable shareholder returns, said Ms Bouazza.

“Today, we're Dh121 billion of assets, very healthy debt to equity [ratio]. We're well-capitalised,” she said, noting that the group holds Dh10 billion of consolidated group cash and a public equity portfolio of Dh31.5 billion.

These figures, which she said are new disclosures, give the company flexibility to pursue acquisitions while enhancing its earning profile.

"We have a very healthy LTV (loan-to-value) ratio … we are still in a position to borrow and grow our companies," said Ms Bouazza.

In addition to aggressive international expansion, shareholders should expect a more structured approach to dividends as part of the new five-year strategy currently in development, she said.

While growth remains the priority, she noted that the company’s liquidity means it can support reinvestment and returns.

"You're not an either growth or dividend stock when you are well capitalised and well managed. You can do both."

Ms Bouazza confirmed that the company is already assessing divestments to create new liquidity for reinvestment.

“We are in advanced negotiation to divest one of our assets," she said. "We are continuously studying our portfolio, the return on assets, the return on capital employed in those assets, in order to make the best decisions for our shareholders.”

Diversified growth

As part of IHC's $24 billion global drive, 2PointZero Group will continue expanding vertically across consumer segments including food, beauty manufacturing, apparel, packaging and fitness, in addition to more unconventional consumer sectors.

Ms Bouazza said the group is actively evaluating opportunities in funeral services and exploring fitness investments in Asia, which she attributed to upward mobility across the region.

In packaging, after a recent Italian acquisition, the group is assessing growth in France, Spain and Italy, with possible expansion into India should it choose to move into primary packaging. In beauty, the group is looking at companies in Korea, Japan, Italy and France.

Food security remains a core pillar. Ms Bouazza stressed that food is “the key sector that we are always focused on” and highlighted the group’s strategy to expand local capability “from farm to fork", ensuring resilience in essential categories such as rice, eggs and chicken.

The company also has an extensive footprint in energy, with Taqa - which also is the largest shareholder in Masdar. The group also has renewable assets in Europe and mining investments in Zambia and Congo.

Ms Bouazza noted enablers and opportunities in Europe and the US, saying America remains unmatched in areas such as AI and media. Multiply Group entered a high-profile, AI-focused agreement with Aleria AI last week, which gave the company access to Nvidia's GPUs, AI frameworks and ecosystem.

This serves "as a hyperscaler, in order to support us [in the UAE] with our AI needs across the board", she said.

"And also, don't forget the UAE. We're very much always looking at the UAE because it has attributes of emerging market growth," she said, with the economy growing at more than 5 per cent.

"It also it gives you the safety and the infrastructure and the legal policies of a very advanced economy."

Company Profile

Company name: Fine Diner

Started: March, 2020

Co-founders: Sami Elayan, Saed Elayan and Zaid Azzouka

Based: Dubai

Industry: Technology and food delivery

Initial investment: Dh75,000

Investor: Dtec Startupbootcamp

Future plan: Looking to raise $400,000

Total sales: Over 1,000 deliveries in three months

RESULTS

Bantamweight: Victor Nunes (BRA) beat Azizbek Satibaldiev (KYG). Round 1 KO

Featherweight: Izzeddin Farhan (JOR) beat Ozodbek Azimov (UZB). Round 1 rear naked choke

Middleweight: Zaakir Badat (RSA) beat Ercin Sirin (TUR). Round 1 triangle choke

Featherweight: Ali Alqaisi (JOR) beat Furkatbek Yokubov (UZB). Round 1 TKO

Featherweight: Abu Muslim Alikhanov (RUS) beat Atabek Abdimitalipov (KYG). Unanimous decision

Catchweight 74kg: Mirafzal Akhtamov (UZB) beat Marcos Costa (BRA). Split decision

Welterweight: Andre Fialho (POR) beat Sang Hoon-yu (KOR). Round 1 TKO

Lightweight: John Mitchell (IRE) beat Arbi Emiev (RUS). Round 2 RSC (deep cuts)

Middleweight: Gianni Melillo (ITA) beat Mohammed Karaki (LEB)

Welterweight: Handesson Ferreira (BRA) beat Amiran Gogoladze (GEO). Unanimous decision

Flyweight (Female): Carolina Jimenez (VEN) beat Lucrezia Ria (ITA), Round 1 rear naked choke

Welterweight: Daniel Skibinski (POL) beat Acoidan Duque (ESP). Round 3 TKO

Lightweight: Martun Mezhlumyan (ARM) beat Attila Korkmaz (TUR). Unanimous decision

Bantamweight: Ray Borg (USA) beat Jesse Arnett (CAN). Unanimous decision

THE BIO

Family: I have three siblings, one older brother (age 25) and two younger sisters, 20 and 13 

Favourite book: Asking for my favourite book has to be one of the hardest questions. However a current favourite would be Sidewalk by Mitchell Duneier

Favourite place to travel to: Any walkable city. I also love nature and wildlife 

What do you love eating or cooking: I’m constantly in the kitchen. Ever since I changed the way I eat I enjoy choosing and creating what goes into my body. However, nothing can top home cooked food from my parents. 

Favorite place to go in the UAE: A quiet beach.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

COMPANY%20PROFILE
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Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

Medicus AI

Started: 2016

Founder(s): Dr Baher Al Hakim, Dr Nadine Nehme and Makram Saleh

Based: Vienna, Austria; started in Dubai

Sector: Health Tech

Staff: 119

Funding: €7.7 million (Dh31m)

 

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The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

How will Gen Alpha invest?

Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.

“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.

Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.

He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.

Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

Updated: November 18, 2025, 7:58 AM