Ras Al Khaimah aims to top 2022 record tourist arrivals this year


Sarmad Khan
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Ras Al Khaimah, one of the fastest growing tourism markets in the region, is set to surpass the number of tourists it received in 2022, driven by more direct airline connections and the emirate’s efforts to bring attract tourists from India and China.

The tourism sector in Ras Al Khaimah, which is positioning itself as a sustainable and nature destination, has recovered strongly from the pandemic-driven slowdown and attracted a record 1.13 million visitors last year.

“Our goal for 2023 is to exceed that”, Raki Phillips, chief executive of Ras Al Khaimah Tourism Development Authority (RAKTDA), told The National on Wednesday.

“We're very pleased with the results that we had in 2022, superseding 2019 results [before the pandemic], but our goal is to continue to grow.”

The 15.6 per cent annual jump in overall visitor numbers in the emirate was driven by a 40 per surge in international tourists from its key source markets, including Kazakhstan, Russia, the UK, Czech Republic and Germany.

“We closed 2022 with 55 per cent domestic and 45 per cent international visitors. Year-to-date that has switched around. We're seeing more international travellers versus domestic,” he said.

The emirate is now focusing on the Indian and Chinese markets, key sources of tourists for the larger Dubai and Abu Dhabi markets.

“We just had our record February number of arrivals … and I think that will set us on the right track” to exceed last year’s performance, Mr Phillips said.

It will be a couple of years before China becomes one of the top five source markets for the emirate, but it has great potential for growth and even a gradual rise in the number of Chinese tourists will help the tourism authority achieve its targets, he said.

India is “low-hanging fruit” and the emirate has taken several measures to boost Indian tourists’ arrival in Ras Al Khaimah, he said.

The emirate is aiming for a 70:30 split, where 70 of its visitors will be international and 30 per cent domestic “in the next three to four years”, he added.

Ras Al Khaimah’s tourism and leisure sector received “billions of dollars” worth of foreign direct investment in 2022 and the emirate is set to exceed that number in 2023.

Investments made by Aldar, Abu Dhabi’s biggest listed developer, in Ras Al Khaimah’s prime assets are examples of the emirate's success in attracting investment.

Raki Phillips, chief executive at Ras Al Khaimah Tourism Development Authority. Photo: RAKTDA
Raki Phillips, chief executive at Ras Al Khaimah Tourism Development Authority. Photo: RAKTDA

In November last year, Aldar Properties acquired a beachfront plot in Ras Al Khaimah from master developer Marjan, with plans to combine the plot with land purchased as part of the DoubleTree by Hilton Resort & Spa Marjan Island acquisition earlier in 2022, in a Dh810 million ($220.55 million) deal.

In April, Aldar bought Rixos Bab Al Bahr hotel in Ras Al Khaimah in a Dh770 million transaction, and in February it acquired Al Hamra Mall in a $111.6 million deal, which was its first investment outside Abu Dhabi.

Ras Al Khaimah — which has the world's longest zip line at Jebel Jais, 64km of coastline, adventure tourism offerings and heritage sites such as Al Jazirah Al Hamra — has traditionally been popular with UAE residents and visitors from CIS markets.

The tourism sector in the emirate is set for a further boost from more international airlines establishing direct connectivity, Mr Phillips said.

Earlier this month, Qatar Airways said it will start direct flights from Doha to Ras Al Khaimah, which the airline has not operated since 2017.

The emirate will be Qatar Airways' fourth destination in the UAE after Dubai, Abu Dhabi and Sharjah, with flights scheduled to resume on November 1.

On Wednesday, RAKTDA announced its agreement with FTI Group, a Germany-based outbound tour operator, which will operate twice-weekly flights from Munich to RAK Airport, starting in the fourth quarter of this year.

The emirate also aims to boost the cruise industry and continue to push for doubling its hotel room keys to about 16,000 in the next three to five years.

“We had 8,000 keys in the market last year … but now we're looking at doubling the inventory, so for us, it's so important to continuously grow our visitor arrival numbers, and to be able to achieve success for our hotel partners”, Mr Phillips said.

How to join and use Abu Dhabi’s public libraries

• There are six libraries in Abu Dhabi emirate run by the Department of Culture and Tourism, including one in Al Ain and Al Dhafra.

• Libraries are free to visit and visitors can consult books, use online resources and study there. Most are open from 8am to 8pm on weekdays, closed on Fridays and have variable hours on Saturdays, except for Qasr Al Watan which is open from 10am to 8pm every day.

• In order to borrow books, visitors must join the service by providing a passport photograph, Emirates ID and a refundable deposit of Dh400. Members can borrow five books for three weeks, all of which are renewable up to two times online.

• If users do not wish to pay the fee, they can still use the library’s electronic resources for free by simply registering on the website. Once registered, a username and password is provided, allowing remote access.

• For more information visit the library network's website.

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Part three: an affection for classic cars lives on

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The second phase of its implementation limits losses to €30 million (Dh136m) over three seasons. Extra expenditure is permitted for investment in sustainable areas (youth academies, stadium development, etc). Money provided by owners is not viewed as income. Revenue from “related parties” to those owners is assessed by Uefa's “financial control body” to be sure it is a fair value, or in line with market prices.

What are the penalties?
There are a number of punishments, including fines, a loss of prize money or having to reduce squad size for European competition – as happened to PSG in 2014. There is even the threat of a competition ban, which could in theory lead to PSG’s suspension from the Uefa Champions League.

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South Africa: Faf du Plessis (c), Hashim Amla, Quinton de Kock (w), JP Duminy, Imran Tahir, Aiden Markram, David Miller, Lungi Ngidi, Anrich Nortje, Andile Phehlukwayo, Dwaine Pretorius, Kagiso Rabada, Tabraiz Shamsi, Dale Steyn, Rassie van der Dussen.

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Updated: March 19, 2023, 2:20 PM