British retailer M&S has placed many of its food products on the worldwide export platform British Corner Shop, a move the partnership believes will give expat and non-expat customers opportunities to enjoy a slice of home favourites.
Customers in 150 countries can now buy and receive within three days, more than 800 different M&S staples, from Eccles Cakes to Luxury Gold Teabags.
The launch is part of the brand's ambition to accelerate international growth through online channels, a strategy formulated to mitigate against years of declining sales in its clothing ranges, now amplified by the coronavirus pandemic.
M&S recently expanded its flagship websites into more than 100 markets, and committed to more than doubling online retail sales by working with partners around the globe.
“Our mission is to deliver efficient and low-cost ways to sell the best of M&S to the world, and by partnering with British Corner Shop we’re able to instantly offer the best of M&S food to millions more customers," said the company's managing director of international, Paul Friston.
British Corner Shop managing director Mark Callaghan was equally effusive about the partnership, calling it the "perfect fit".
“Our customers are not just British expats, but other nationals who appreciate the quality assurance they get from buying British-made products," he said.
"So not only will our expat customers be overjoyed they can now reunite with their most missed M&S foods, but our non-expat customers will no doubt rejoice as well.”