Balqees Fathi is announced as the new face of L’azurde Diamonds

L’azurde Diamonds unveils the new face of the brand for 2017, Balqees Fathi. Courtesy of L’azurde Diamonds

Popular Emirati-Yemini singer Balqees Fathi recently made headlines — or topped social media feeds, that is — after her grand wedding to Saudi businessman Sultan Bin Abdullatif last month. The wedding took place at the Armani Hotel in Burj Khalifa, Dubai, and the singer wore an ornate gown by Saudi designer Tima Abid. For jewellery, she opted for Saudi’s L’azurde Diamonds, wearing more than 20 carats in custom-made diamond pieces.

Less than two weeks after the wedding celebration, L’azurde has announced that Fathi will be the face of the brand for 2017. With more than 5.5 million followers on Instagram and one million Facebook fans, recruiting the singing sensation to be a brand ambassador is a clever move, as businesses worldwide are placing enhanced emphasis on their social media marketing strategies. Fathi will endorse all new collections this year, and will likely promote them on her own social media channels.

“I am very excited to be working with L’azurde, a trusted name in the market and the preferred jeweller for my wedding look last month. I’m sure we are going to shine together, both on and offstage,” says Fathi.