Abeer Al Amiri and Seasons UAE’s truck. Courtesy Hamad Abu Shousha
Abeer Al Amiri and Seasons UAE’s truck. Courtesy Hamad Abu Shousha
Abeer Al Amiri and Seasons UAE’s truck. Courtesy Hamad Abu Shousha
Abeer Al Amiri and Seasons UAE’s truck. Courtesy Hamad Abu Shousha

The majlis: Making life changes doesn’t have to be hard


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I didn’t previously lead a healthy life. I had no idea what superfoods were until quite recently, and until I was 21 (three years ago), had never ordered a salad in my life.

But after I graduated from university in the United Kingdom two years ago, I started to change all that. I had to change my lifestyle at some point. I wasn’t overweight, but I have a sweet tooth, so I was eating too many desserts, as well as junk foods. I wasn’t really thinking about my diet – I was just going along with whatever I felt like eating at the time.

I realised it was affecting me physically and mentally. I used to get breakouts of spots, felt lazy and wasn’t very productive. I realise all this now because I do CrossFit, and ­whenever I stop, I get that feeling of laziness again.

I started training before I started my military service last year, so because I was already into that lifestyle, it wasn’t as difficult for me. It was hard obviously, but the tiredness wasn’t as bad as it was for many of the other guys.

Ironically, an 18-year-old would be complaining about having to run one kilometre, which is kind of funny, but also sad. Some people in their 30s could run better than others who were under 20. I saw a lot of guys who were overweight, and started doing research to look into it more.

The rate of diabetes and obesity is very high in Emiratis. It’s even affecting children. The food we eat and lifestyle we live sometimes lead us to that situation. I wanted to do something about it.

I think it’s so important to have role models in society. And a role model doesn’t have to be someone famous.

With national service, I noticed that although some people had never worked out in their life, whenever we had the chance to go to the gym, they would join us, because they would see what we were doing and think: “Why not?” And they would actually continue going to the gym after military service had ended.

Last year, when I finished military service, I started Seasons UAE, which is a healthy juice-bar truck, to spread awareness about leading a healthy lifestyle. Every season, we have an ambassador who promotes our brand, and we promote them too in some way.

It’s always an Emirati who made a change in their lifestyle. So for the first season we picked Abeer Al Amiri, a CrossFit trainer who organises fitness initiatives in Abu Dhabi.

We want to show people that living a healthy lifestyle isn’t as hard as they might think. When people get the chance to meet a marathon runner, a swimmer or a trainer, that pushes them, because they see them doing it and how possible it can be.

For us, it’s about having a community ambassador, which is not necessarily someone with 20,000 Instagram followers.

We haven’t yet decided our ambassador for this season. We have been in touch with a few people, but we haven’t locked anyone down one yet.

The Seasons UAE truck has so far been appearing only at public events, but we are in talks with sports and entertainment hubs in Abu Dhabi to be parked there on a daily basis. In Dubai, there are a lot of these healthy-food places, but we want to be Abu Dhabi-based.

* As told to Jessica Hill

Hamad Abu Shousha, 24, is a developer for Aldar and runs Seasons UAE.

If you have an interesting story to tell or an important topic to debate, contact Amanda Tomlinson at atomlinson@thenational.ae.

THE LOWDOWN

Photograph

Rating: 4/5

Produced by: Poetic License Motion Pictures; RSVP Movies

Director: Ritesh Batra

Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz

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Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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BULKWHIZ PROFILE

Date started: February 2017

Founders: Amira Rashad (CEO), Yusuf Saber (CTO), Mahmoud Sayedahmed (adviser), Reda Bouraoui (adviser)

Based: Dubai, UAE

Sector: E-commerce 

Size: 50 employees

Funding: approximately $6m

Investors: Beco Capital, Enabling Future and Wain in the UAE; China's MSA Capital; 500 Startups; Faith Capital and Savour Ventures in Kuwait

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Publisher: Konami

Platforms: PlayStation 5, Xbox Series X/S, PC

Rating: 4.5/5