• Alexa Chung wears a Prada corset-style belt, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Alexa Chung wears a Prada corset-style belt, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
  • Prada colour-blocked bags with gold hardware, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Prada colour-blocked bags with gold hardware, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
  • Alexa Chung wears a jacquard jacket by Prada, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Alexa Chung wears a jacquard jacket by Prada, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
  • Alexa Chung sports layered belts atop a tweed coat, all by Prada, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Alexa Chung sports layered belts atop a tweed coat, all by Prada, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
  • Alexa Chung poses inside the Aman Venice Hotel wearing a tweed Prada cape, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Alexa Chung poses inside the Aman Venice Hotel wearing a tweed Prada cape, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
  • Exquisite interiors with years of history complemented Alexa Chung’s Prada outfits, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Exquisite interiors with years of history complemented Alexa Chung’s Prada outfits, available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
  • Alexa Chung embodies the Prada woman, who mixes textures and prints with an effortless ease. The collection is available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com
    Alexa Chung embodies the Prada woman, who mixes textures and prints with an effortless ease. The collection is available from July 15 online at Mytheresa.com. Courtesy of Mytheresa.com

Prada launches online at Mytheresa.com — in pictures


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For the first time ever, ready-to-wear outfits and accessories by Prada will be available to buy online, with worldwide shipping. To celebrate the collaboration, Mytheresa recruited style icon Alexa Chung to model Prada’s autumn/winter 2016 collection, which will launch online tomorrow at Mytheresa.com.