Nadiadwala Grandson Entertainment (NGE), the producer of Varun Dhawan and John Abraham-starrer Dishoom, has tied up with a chain of multiplex theatres in India for the release of the film's trailer on June 1. The action drama, which is due to be released in the UAE on July 28, was shot across 30 locations in Abu Dhabi this year, with twofour54 serving as the local production arm.
According to a statement released by NGE, the film’s trailer will be shown simultaneously across 550 screens of the so-far undisclosed multiplex chain.
Talking about the marketing move, the film's producer, Sajid Nadiadwala, said, "The trailer of Dishoom will be a big treat on the silver screen and we have tried to give that experience to a section of the audiences a little in advance."
Directed by Varun's brother, Rohit Dhawan, Dishoom is the official remake of the 2013 Malayalam film Mumbai Police. Dhawan, 29, and Abraham, 43, will be seen playing the main protagonists, while Akshaye Khanna, 41, has been cast in the role of the villain. Jacqueline Fernandez, 30, will be playing the female lead and Nargis Fakhri, 36, will be seen in a cameo.
Dhawan, who plays Junaid, a rookie Emirati-Indian cop, has started dubbing for the movie. Abraham, who stars as Kabir, a seasoned special officer from Mumbai, is still filming scenes. According to a report on Catchnews.com, the plot revolves around a match-fixing scandal in the UAE, with Dhawan’s and Abraham’s characters deputed to uncover the crime syndicate.
Catchnews.com also reported that the makers of the film are all set to convert the movie into a franchise. A source close to the team's unit said: "Dishoom will establish the two characters who are stuck in a larger-than-life situation. The franchise will be about how these two characters resolve different issues that take place across the world. All the films that will form a part of the franchise will be a fictional take on some or the other real-life incident."