• Evelina Soderberg, the head of design at H&M Home sums up the brand in three words “Fun, fashionable and for all.” Which, she acknowledges, is “actually four words, but still”. Courtesy H&M Home
    Evelina Soderberg, the head of design at H&M Home sums up the brand in three words “Fun, fashionable and for all.” Which, she acknowledges, is “actually four words, but still”. Courtesy H&M Home
  • “We follow the business idea of H&M, because we think it is equally suitable for the home: fashion and quality at the best price,” says Soderberg. Courtesy H&M Home
    “We follow the business idea of H&M, because we think it is equally suitable for the home: fashion and quality at the best price,” says Soderberg. Courtesy H&M Home
  • The aim is to create accessories in a range of styles – from feminine and romantic to casual, urban or fresh and fun. Courtesy H&M Home
    The aim is to create accessories in a range of styles – from feminine and romantic to casual, urban or fresh and fun. Courtesy H&M Home
  • For the brand’s spring/summer 2015 collection, the emphasis is on lightness, with pastels, florals and geometrics. Courtesy H&M Home
    For the brand’s spring/summer 2015 collection, the emphasis is on lightness, with pastels, florals and geometrics. Courtesy H&M Home
  • There are pared-back, ­industrial-style woods, soft pinks, blues and greens, lush towels in bold colourways and cushion covers emblazoned with everything from pink poodles and chintzy daisy chains to colourful parakeets and muted chevrons. Courtesy H&M Home
    There are pared-back, ­industrial-style woods, soft pinks, blues and greens, lush towels in bold colourways and cushion covers emblazoned with everything from pink poodles and chintzy daisy chains to colourful parakeets and muted chevrons. Courtesy H&M Home

In pictures - H&M Home

James Ohara

January 29, 2015

  • English
  • Arabic

We have a look into H&M Home, which is set to make a welcome debut in the UAE in March.

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