The welcome
We’re greeted by the concierge, who grabs our luggage and shows us towards the reception area. Inside, we can smell the food coming from the French-style brasserie, Le Rivage, on the ground floor. We notice the beautiful white spiral staircase and dangling lights leading up to the first floor. The lobby is moderately busy. While I wait, my guests disappear to check out the rest of the hotel, including the 24-hour Caffe Via.
The neighbourhood
The 25-storey hotel opened in 2012, and is located towards the end of The Walk in JBR, surrounded by many shops and restaurants. It’s near a cluster of other hotels in the area and almost directly across from Bluewaters, a development project that will host the Dubai Eye when completed. The hotel offers a complimentary shuttle bus to the Gold Souq as well as other attractions in the city, such as Dubai Mall and the Heritage Village. There’s a tram station nearby, plus plenty of taxis available for those looking to get into the city quicker.
The scene
There seems to be something for everyone. The crowd is a mix of families to younger travellers to older couples. During the day, there are activities for children in the kids’ club, while towards the evening, the area near the infinity pool turns into a restaurant and shisha lounge offering a belly-dancing show. Tr!beca and Girders attract crowds, while there’s also the Penthouse 25 bar and lounge on the top floor. A lift next to the pool goes down to the beach area below. There’s also a spa, plus a gym that offers the country’s only Speedflex fitness class (Dh805 for one-month membership).
The room
The hotel has 342 rooms in five different room types. Our suite is a nice size and on the 20th floor. It comes with a balcony, which offers an impressive view of the beach outside. The decor of blue, green, and white complement the view of the water outside. The blue couch also doubles as a sofa bed. The bathroom is a decent size, and the 47-inch TV offers 100 channels in English and Arabic. Guests staying in a suite also receive access to the Club Lounge on the 24th floor, which comes with its own perks, including afternoon snacks and complimentary tea, coffee, juice and water throughout the day.
The service
Not bad. Staff are friendly and attentive when you need them.
The food
We have breakfast on the 24th-floor lounge, with a view of the water. The area is quiet and relaxed. Fresh juices are available, as well as a station to make omelettes or pancakes. For lunch, we head pool side and are offered a small menu of sandwiches and starters. I get the Napa chicken wrap (Dh55) which comes with sweet potato fries. For dinner, we head to Tr!beca, on the first floor. The starters and desserts aren’t anything special, but the real treat is the main course. The chef’s pot pie (Dh120) is delicious. I can’t get enough of the mix of pulled lamb, spicy pilau curry rice, banana, pineapple and raisin.
Loved
The location and view. Also, the sofa beds (which are in all the rooms).
Hated
I’m not a fan of shortened glass walls in shower tubs. I enjoy a little more privacy and less water mess.
The verdict
A great place with good value for those who want to be near the beach.
The bottom line
Superior sea view rooms at the JA Ocean View Hotel (www.jaresortshotels.com) cost from Dh396 per night during Ramadan, including taxes.
elau@thenational.ae
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Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
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Seven tips from Emirates NBD
1. Never respond to e-mails, calls or messages asking for account, card or internet banking details
2. Never store a card PIN (personal identification number) in your mobile or in your wallet
3. Ensure online shopping websites are secure and verified before providing card details
4. Change passwords periodically as a precautionary measure
5. Never share authentication data such as passwords, card PINs and OTPs (one-time passwords) with third parties
6. Track bank notifications regarding transaction discrepancies
7. Report lost or stolen debit and credit cards immediately
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1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
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3. More tax audits
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4. More beneficial VAT and excise tax penalty regime
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5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
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Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
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Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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