Disney is pulling out all the stops before the release of the new Star Wars movie with a massive merchandising blitz expected to reap billions. The push to drive up excitement for the film began in earnest in September — nearly four months before Star Wars: Episode VII — The Force Awakens hits screens — and has been mounting since, with ecstatic fans around the globe snapping up advance tickets along with products related to the film's beloved characters.
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A figurine of Liam Neesom’s character Qui-Gon Jinn in Star Wars: Episode I — The Phantom Menace is for sale at Meltdown Comics and Collectibles in Los Angeles. Robyn Beck / AFP -
A vintage Star Wars poster for sale at Meltdown Comics and Collectibles in Los Angeles. Robyn Beck / AFP -
An original figure of Star Wars’ Jedi Master Yoda is on display at Meltdown Comics and Collectibles in Los Angeles. Robyn Beck / AFP -
Customers shop for Star Wars collectables at Meltdown Comics and Collectibles in Los Angeles. Robyn Beck / AFP -
Misty chooses a new Star Wars toy at a Petco pet store in Los Angeles. Valerie Macon / AFP Photo -
Leashes for pets are for sale at Petco in Los Angeles. Valerie Macon / AFP Photo -
Funko Pop Star Wars action figures line the shelves at Meltdown Comics and Collectibles in Los Angeles. Robyn Beck / AFP
Fans flock to pick up early Star Wars merchandise — in pictures
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