The Emirati singer Ruweida Al Mahrouqi blends traditional Khaleeji music with contemporary western pop to create a unique sound. Courtesy Beats on the Beach
The Emirati singer Ruweida Al Mahrouqi blends traditional Khaleeji music with contemporary western pop to create a unique sound. Courtesy Beats on the Beach

Emirati pop star Ruweida Al Mahrouqi is excited about Beats on the Beach



Emirati pop star Ruweida Al Mahrouqi talks to Saeed Saeed about performing in front of her home crowd and how she deals with the critics

It’s one thing to be excited to play in an international music festival, it’s quite another when the event is not only in your country but your home city.

For the Emirati Ruweida Al Mahrouqi, she is counting the days until stepping onto the Corniche for Beats on the Beach.

“I live in Abu Dhabi so it is an amazing opportunity to be here, generally,” she says. “But to be part of an international event such as this ... at the beginning I was worried because I am playing to a different crowd who may not know Arabic, but that’s what makes it exciting for me – the chance to reach out to a new ­audience.”

There is a good chance Al Mahrouqi can nab herself a few new fans on Friday night – she is one of the rare Emirati pop stars truly blending local music with western pop beats.

Over the course of five albums, she managed to demonstrate that the Emirati dialect is at home among the oud and Khaleeji percussion as dance beats.

Al Mahrouqi says she never set out to play pop music; instead, she has always been interested in fusing Emirati music with regional and western styles.

Ironically, this way one can easily pick out and appreciate the musical qualities from each culture.

“You can really hear in the songs the different Arabic accents – the oud, the drums and some of the traditional elements of Arabic music,” she says.

“Then I just add a bit of the sounds that people are also listening to today and mix it up.”

Al Mahrouqi’s eclectic tastes stem from her personal experiences. Born in Abu Dhabi, she began playing the piano competitively at the age of 6 before travelling to Lebanon to study film and theatre directing at the American University of Beirut.

While there in 1996, she decided, on a whim, to audition for the famed Arab talent show Studio El Fan.

Al Mahrouqi remembers waiting in line and watching contestants appear on stage only to receive caustic remarks from the Arab world’s first Simon Cowell, the famed Lebanese producer ­Simon Asmar.

“These girls sounded absolutely perfect to me,” she says. “But Simon told them to stop and come back to the show four years later when they were better prepared.”

Al Mahrouqi's immense vocal range on the classic Fairouz song Aatini Al Nay Wa Ghanni impressed the surly judge, who invited her to join the programme. She ended up coming second in the Tarab (classical Arab music) category.

Despite the demand for more conservative song choices, Al Mahrouqi chose to explore more western styles in her 2002 debut album Akher Hob. What began as a dedicated fan base grew to regional fame by the time her fourth album, 2008's Mahri Ghali, was released.

Despite being one of the few Emirati singers commanding a regional fan base, Al Mahrouqi says she suffers from a shortage of support at home. She says her success spawned a backlash from fellow locals who feel her success somehow cheapened the standing of Emirati music.

“From my first album they called me a sell-out and that I have lost my culture,” she says. “They criticised the way I dressed. I mean, I am singing pop music and I can’t do that in traditional clothes.”

Al Mahrouqi counters her critics by stating that her music merely reflects the UAE’s emergence as a leading cosmopolitan society.

“The funny thing is, when such people hear music from singers outside the country, they absolutely love them and they say it’s amazing. But they somehow don’t show that same feeling when we do it,” she says. “At the end of the day, it is good music and it is supposed to be fun.”

• Ruweida Al Mahrouqi performs at Beats on the Beach on Friday, West Plaza and Lagoon Beach. Visit www.yasalam.ae

COMPANY%20PROFILE
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Company profile

Name: GiftBag.ae

Based: Dubai

Founded: 2011

Number of employees: 4

Sector: E-commerce

Funding: Self-funded to date

2025 Fifa Club World Cup groups

Group A: Palmeiras, Porto, Al Ahly, Inter Miami.

Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

Group D: Flamengo, ES Tunis, Chelsea, Leon.

Group E: River Plate, Urawa, Monterrey, Inter Milan.

Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.

Group G: Manchester City, Wydad, Al Ain, Juventus.

Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.

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Are non-fungible tokens a currency, asset, or a licensing instrument? Arnab Das, global market strategist EMEA at Invesco, says they are mix of all of three.

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However, while money is fungible, NFTs are not. “One Bitcoin, dollar, euro or dirham is largely indistinguishable from the next. Nothing ties a dollar bill to a particular owner, for example. Nor does it tie you to to any goods, services or assets you bought with that currency. In contrast, NFTs confer specific ownership,” Mr Das says.

This makes NFTs closer to a piece of intellectual property such as a work of art or licence, as you can claim royalties or profit by exchanging it at a higher value later, Mr Das says. “They could provide a sustainable income stream.”

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SPECS
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Getting there

The flights

Flydubai operates up to seven flights a week to Helsinki. Return fares to Helsinki from Dubai start from Dh1,545 in Economy and Dh7,560 in Business Class.

The stay

Golden Crown Igloos in Levi offer stays from Dh1,215 per person per night for a superior igloo; www.leviniglut.net 

Panorama Hotel in Levi is conveniently located at the top of Levi fell, a short walk from the gondola. Stays start from Dh292 per night based on two people sharing; www. golevi.fi/en/accommodation/hotel-levi-panorama

Arctic Treehouse Hotel in Rovaniemi offers stays from Dh1,379 per night based on two people sharing; www.arctictreehousehotel.com

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
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  • Suspend strict budget rules to allow member countries to step up defence spending
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  • Create a savings and investments union to help companies access capital
Suggested picnic spots

Abu Dhabi
Umm Al Emarat Park
Yas Gateway Park
Delma Park
Al Bateen beach
Saadiyaat beach
The Corniche
Zayed Sports City
 
Dubai
Kite Beach
Zabeel Park
Al Nahda Pond Park
Mushrif Park
Safa Park
Al Mamzar Beach Park
Al Qudrah Lakes 

THE SPECS

Engine: 6.75-litre twin-turbocharged V12 petrol engine 

Power: 420kW

Torque: 780Nm

Transmission: 8-speed automatic

Price: From Dh1,350,000

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