Yesterday's quarterly advertising report by the Pan Arab Research Center was as notable for what it didn't contain as what it did: No Emaar, no Nakheel, no Dubai Holding, property developers at all among he first-quarter top advertisers, save Hydra among television advertisers and Ocean View midway down the list of top 12 newspaper advertisers. The absence is striking, since as recently as last quarter, property companies made up half of the top newspaper advertisers.
Their pullback resulted in a 60 per cent decline in property
advertising spending in the UAE last quarter compared to the same
quarter last year. Since property developers have always been the big
spenders in print and on the airwaves, it's no surprise then that the
UAE saw its total advertising spending drop -- for the first time in
anyone's memory -- by 14 per cent. Ouch!
But in context this number is not so bad. The UAE is just coming off of
several years of 40 per cent annual growth. And yesterday JPMorgan
announced expectations for global ad spending to slide nearly 6 per
cent in 2009, with US declining 9 per cent. Local ad spending in the US
will decline by 20 per cent, according to JPMorgan.
More on Quran memorisation:
hall of shame
SUNDERLAND 2002-03
No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.
SUNDERLAND 2005-06
Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.
HUDDERSFIELD 2018-19
Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.
ASTON VILLA 2015-16
Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.
FULHAM 2018-19
Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.
LA LIGA: Sporting Gijon, 13 points in 1997-98.
BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66
