Share A Touch Of Love this Ramadan is a clothes donation campaign across the UAE that encourages people to donate clothes to those less fortunate during the Holy Month. Last year, the campaign was an incredible success — a Guinness World Record was achieved for the largest collection of clothes with over 146,000 items for donations.
“Unilever is delighted to continue with this campaign which is now in its sixth year; one of the key successes of the ‘Share a Touch of Love This Ramadan’ campaign in the past 5 years includes setting the Guinness World Record for Dubai, which has been instrumental in building consumer love and trust. This campaign is now a main activity in Unilever’s Ramadan calendar in the Gulf and has become a household Ramadan charitable act that consumers await and love to take part in” said Waqas Javed, marketing director foods, refreshments & home care, Unilever Gulf.
Until July 25, donors can hand their unwanted clothes over at the collection booths in Mirdif Mall, Mall of the Emirates, Lamcy Plaza and Deira City Centre. A further booth will be in Ibn Battuta Mall until July 8. Community members can also call the dedicated mobile number 800-COMFORT (800-2663678) to have a representative pick up the clothing from their homes across the emirate.
cnewbould@thenational.ae
