You may have spotted the All In Challenge and its hashtag cropping up on social media. It's a fundraising task that benefits a selection of American charities and foundations which support those most in need amid the coronavirus pandemic. And a host of celebrities are offering up money-can't-buy prizes to people who donate.
Everyone from Drake and Tom Brady to Leonardo DiCaprio and the cast of Friends are offering up something.
There are both sweepstakes and big-money auctions. In the sweepstakes, people can donate sums of money as small as $10 (Dh37) and be in with the chance of landing the incredible prizes (the number of entries to the sweepstakes goes up with the amount you donate), and the auctions are going into the hundreds of thousands of dollars for incredible experiences.
Money raised by the initiative goes to America's Food Fund, Feeding America, World Central Kitchen, No Kid Hungry and Meals on Wheels. The fundraiser "aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars".
Here is a handful of the best #AllInChallenge initiatives ...
Get involved with the 'Friends' reunion
The Friends reunion may have been delayed, but it is still very much on and you could be there if you enter the sweepstake.
"We're so excited to join the All In Challenge to help keep people fed and healthy during this time," cast member Jennifer Aniston wrote on Instagram.
"We're inviting you and five of your friends to join the six of us on Stage 24. Be our personal guests in the audience for the taping of our [HBO Max] reunion, as we reminisce about the show and celebrate all the fun we had ... and get the whole Friends VIP experience on the Warner Bros Studio Tour."
Live a day in the life of Drake
"I'm going to offer up everything I can for this challenge," Drake told fans in a video message. "Whoever wins, you'll get the chance to fly on Air Drake. I'll have the OVO and Nike care packages waiting for you on the plane. Fly you to LA. You'll get to party with us at one of our private parties at Delilah ... we'll have a great time."
And he then promised the sweepstake winner that he'd see them again in their home town, when he comes to perform.
Get a speaking part on 'This Is Us'
Heart-string-tugging series This Is Us is offering one sweepstake winner a speaking role on season five of the show, as well as the chance to have a meal with the cast on set.
"Maybe you get a chance to come in and talk to Congressman Pearson, maybe you'll be back in the past with dad Jack Pearson," said star of the show Sterling K Brown of the prize. "Who knows ... you could be a love interest for Kevin Pearson."
The show already put a chance up for auction, which is running until Friday, May 1 and is currently at $28,000, but has added a second opportunity to the sweepstakes, giving fans a chance to win for as little as $10.
Learn how to skateboard with Tony Hawk
If mastering the halfpipe has always been a dream of yours, why not learn from the best, Tony Hawk? The pro boarder is offering a fan and a friend a skateboarding lesson in Southern California.
Sing with Macy Gray
It is very likely that you've had Macy Gray's 1999 earworm I Try stuck in your head at least once. Well, the raspy voiced hitmaker is offering one sweepstake winner the chance to remake the song with her in the studio, and she'll even incorporate your name into the lyrics. Not only that, you'll have the chance to have dinner with Gray before you hit the studio.
Run a lemonade stand with Hugh Jackman and Ryan Reynolds
Two of the funniest men in pop culture were always going to offer up the left-field prize in the sweepstake.
Forget a walk-on role, signed merchandise or a session in the studio, you could run a lemonade stand with Ryan Reynolds and Hugh Jackman.
The description reads: "When you hear the names Ryan Reynolds and Hugh Jackman, you may think of Deadpool and Wolverine. Or comedy and musicals. What very few people know, however, is that they have a decade-long blood feud that will almost certainly end in a horrible tragedy.
"Now, at long last, these two arch-nemeses are calling a cease-fire and putting aside their differences for a full 24 hours to help children make a difference. Armed with a fresh copy of Running a Lemonade Stand for Dummies, Ryan and Hugh will come to your home and help your children set up and run a semi-successful lemonade stand for two hours, with all proceeds going to help first responders. We suggest that you keep these two separated, as they will surely continually verbally assault each other while smiling for your neighbours, posing for selfies and pouring lemonade."
Win a walk-on role in a Scorsese film with Leonardo DiCaprio
This is the closest that most of us will come to an Oscar. Join Martin Scorsese on the set of his new film, Killers of the Flower Moon, with Leonardo DiCaprio and Robert De Niro. You will even have lunch with DiCaprio and the crew, the prize promises.
Justin Bieber singing in your house
If you're a Belieber you'll have your eyes on one prize and one prize only in the sweepstake.
Justin Bieber is offering up the opportunity for him to come and sing his hit song One Less Lonely Girl in a fan's home. The ultimate in intimate fan experiences.
Play golf with Justin Timberlake and Bill Murray
Mega-fans of Justin Timberlake's will know he's a very passionate golfer, and you could play a round with him at prestigious golf course Pebble Beach in California. Play 18 holes with Bill Murray, Justin Timberlake and the choice of one friend at the California golf course, and it could be for as little as a $10 donation.
Big money auctions to bid on
If you're feeling a little more flush, there are some mega auctions that you can also bid on.
You could bid on Meek Mill's 2018 Rolls-Royce Phantom which is currently at $320,000; have a private magic show and lesson with David Blaine (currently at $100,000) or buy Gwyneth Paltrow's 2000 Calvin Klein Oscars dress (currently at $6,250). There is also the chance to go on a double date with Russell Wilson and Ciara - that is currently going for $27,000.
However, the biggest item for auction is currently watching a game and then having dinner with NFL player, Tom Brady.
Brady has just left the New England Patriots for the Tampa Bay Buccaneers. He is inviting the winner, and three friends the chance to attend his first game with the Buccaneers, in addition to either a private dinner or a private workout with the quarterback himself. At the moment, bidding is at a steep $775,000.
Most importantly, 100 per cent of the money raised through each of the listed experiences will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.
For more information about all of the All In Challenge sweepstakes click here, and see the full selection of auctions here.
