• The cast and crew of 'Finding Ola', from left: Amin El Masri, Nada Moussa, Hany Adel, Yasmina Al Abd, Hend Sabry, Hadi El Bagoury, Ghada Abdel Aal, Maha Alwazir and Mahmoud El-Leithy. All photos: Netflix
    The cast and crew of 'Finding Ola', from left: Amin El Masri, Nada Moussa, Hany Adel, Yasmina Al Abd, Hend Sabry, Hadi El Bagoury, Ghada Abdel Aal, Maha Alwazir and Mahmoud El-Leithy. All photos: Netflix
  • Nada Moussa, who plays Nisreen, with Mahmoud El-Leithy, who plays Montasser, at the red carpet event for 'Finding Ola'.
    Nada Moussa, who plays Nisreen, with Mahmoud El-Leithy, who plays Montasser, at the red carpet event for 'Finding Ola'.
  • Actor Hany Adel plays Hisham in 'Finding Ola'.
    Actor Hany Adel plays Hisham in 'Finding Ola'.
  • Popular Tunisian actress Hend Sabry plays the titular character, Ola Abdel Sabour, in 'Finding Ola'.
    Popular Tunisian actress Hend Sabry plays the titular character, Ola Abdel Sabour, in 'Finding Ola'.
  • The Arabic Netflix Original's director Hadi El Bagoury.
    The Arabic Netflix Original's director Hadi El Bagoury.
  • Hany Adel and Hend Sabry at the red carpet event.
    Hany Adel and Hend Sabry at the red carpet event.
  • 'Finding Ola' writers Ghada Abdel Aal, left, and Maha Alwazir, right, with Hend Sabry.
    'Finding Ola' writers Ghada Abdel Aal, left, and Maha Alwazir, right, with Hend Sabry.
  • 'Finding Ola' will mark Hend Sabry's return to the beloved character from 'Ayza Atgawez' for the first time in a decade.
    'Finding Ola' will mark Hend Sabry's return to the beloved character from 'Ayza Atgawez' for the first time in a decade.
  • The Netflix series, which was first announced earlier this year, will have many of the elements that made the original show a hit.
    The Netflix series, which was first announced earlier this year, will have many of the elements that made the original show a hit.
  • Hany Adel, left, plays Ola’s husband Hisham in the show.
    Hany Adel, left, plays Ola’s husband Hisham in the show.
  • Joining Hend Sabry is renowned actress Sawsan Badr, left, who will take up the role of Ola’s mother, Suhair.
    Joining Hend Sabry is renowned actress Sawsan Badr, left, who will take up the role of Ola’s mother, Suhair.

'Finding Ola': Hend Sabry on how the show mirrors the changing role of women in the region


Razmig Bedirian
  • English
  • Arabic

Married life did not turn out quite as planned for Ola Abdel Sabour, the young pharmacist from the 2010 hit show Ayza Atgawez (I want to get married).

In it, the character went through a string of romantic misadventures in a bid to get married before turning 30. Now, in the Netflix revamp released on Thursday, we find Ola with a husband and two children.

From the outside, she seems to have achieved the life she dreamt for herself in the original series, but as the cracks in her family’s relationship begin to appear, Ola has to reckon with how much of herself she has given up.

As the show’s title Finding Ola implies, the Arabic Netflix Original revolves around the character's attempts to rediscover herself in the wake of an event that upends the life she so meticulously tried to build.

Tunisian actress Hend Sabry, who reprises her role as the titular character, says Finding Ola is not a second season to the original series. Rather, it is a whole new story that reflects on the changes that the Arab world, and particularly women in the region have undergone in the past decade.

“The Arab world has changed completely and not just from a political or geopolitical viewpoint,” Sabry tells The National. “The secret of Ola’s success in the original series is that women her age found her to be relatable.

“The role of women has changed greatly since then, and for the better. There’s more empowerment and women can talk about our issues more. Cinema and productions have opened up to women more and we have more actresses, female directors and producers, as well as writers who are writing about women’s issues.”

Nada Moussa, who plays the role of Nisreen, Ola’s close friend and confidant, says the show reflects on the changing preconceptions of the role of women in society.

“Women don’t need anyone else to complete them,” she says. "They don’t want to just get married. They feel they are complete on their own, and are capable of raising their children on their own. It doesn’t matter if they're married or single or divorced.”

Sabry agrees, saying it was unthinkable for a character as strong-willed and independent as Nisreen to appear on Ayzah Atgawez.

Hend Sabry and Sawsan Badr, left, in 'Finding Ola'. Photo: Netflix
Hend Sabry and Sawsan Badr, left, in 'Finding Ola'. Photo: Netflix

Sabry says Finding Ola also mirrors the evolution of tastes in the region and the “democratisation of fashion”.

“In Ayzah Atgawez, Ola acted and even dressed in a way that mirrored middle-class society at the time. The styling on the show was impeccable,” she says. “Now as the fashion has changed, women shop at stores that did not exist 12 years ago. There’s been a democratisation of fashion across the world since then and you can see that in the show.”

Ghada Abdel Aal, who penned the original series, also wrote the script to Finding Ola alongside Maha Alwazir. She says it was not difficult to return to Ola's world even after more than a decade but found she had to rebuild the character all over again.

"We were excited to put out a show that people could relate to and find familiar," Abdel Aal says. "The character of Ola was very close to people, and we wanted to retain that familiarity even though she changed drastically throughout the years.

"We didn't start from the point after Ayzah Atgawez concluded," Alwazir says. "The story begins more than a decade later so we started thinking about her from the moment she begins her journey in Finding Ola. We didn't think of her as a new character, but we did have to rethink who the character is."

"We wanted to present several societal issues within the show but in a fresh and light-hearted way," Abdel Aal says. "We wanted to keep the humorous and comedic nature of the original series, while being authentically representative of contemporary society."

Sabry says she wasn’t fazed by the fact that Ola’s story is now a Netflix project, dubbed in four languages and subtitled in 32. She says she’d be delighted if viewers from other parts of the world join Ola in her quest at reinventing herself.

“It is a light-hearted story that can be universal, introducing people who are not from the region to see Arab society in a new light,” she says.

“So much of what comes out of the region is related to war and tragedy. It would be nice for other cultures to see us dropping our children at school, having breakfast. There is a warmth to Finding Ola, a warmth that can overcome language and cultural barriers.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: February 03, 2022, 12:09 PM