Rita Wilson performs during the opening number of the Primetime Emmy Awards. AP
Rita Wilson performs during the opening number of the Primetime Emmy Awards. AP
Rita Wilson performs during the opening number of the Primetime Emmy Awards. AP
Rita Wilson performs during the opening number of the Primetime Emmy Awards. AP

Rita Wilson goes viral with rap in all-star singalong during Emmys opening


Razmig Bedirian
  • English
  • Arabic

The Emmy Awards opened on a high note with A-listers from Billy Porter to Rita Wilson singing and rapping in tribute to television.

The four-minute segment began with a brief monologue by host Cedric the Entertainer, who spoke about the seminal role the medium has played in his life.

“You know why I wanted to host the Emmys?” he said in the pre-recorded bit. “It gives me a chance to thank TV for all that it’s meant to me.”

Speaking from his living room, the US comedian said his favourite memories of TV were sitting with his grandmother and watching programmes together.

“Tonight isn’t just about the very best of this past year,” he said. “It’s all about the things we love about television. Some of you all thought this celebration would be more subdued […] But that’s not the way this host treats his best friend.”

With a touch of post-production magic, Cedric the Entertainer was then seen in the TV of his living room as he walked on to the Emmys stage, beginning a celebrity rendition of the 1989 Biz Markie classic Just a Friend, honouring the "clown prince of hip-hop", who died in July.

The lyrics of the song were reworked to describe TV as a lifelong friend and contained shout-outs to popular shows including Ted Lasso and Sesame Street. The song began with Cedric the Entertainer rapping beside a dancing TV-headed figure before Headsprung rapper LL Cool J took over, alluding in his verse to how many have found comfort in TV during the pandemic.

Then, in the spontaneous flair of a flash mob, the room at Los Angeles’s Event Deck at LA Live burst into a singalong as Dave “Lil Dicky” Burd, Anthony Anderson, Tracee Ellis Ross and MJ Rodriguez each took their turn performing the song.

But perhaps most surprising was Wilson’s performance, with Sleepless in Seattle star the buzz of the internet since her syllable-hacking performance at the awards show.

Some online even claimed in jest that Wilson was a better rapper than her son, Chet Hanks, and eclipsed his “entire rap career in 10 earnestly awkward seconds”.

The surprise group performance did not trail for long, ending at a perfectly timed four minutes. "This is the Emmys people, that's how we do it," Cedric said as they concluded the song. "RIP to the one and only Biz Markie."

The Bio

Favourite vegetable: “I really like the taste of the beetroot, the potatoes and the eggplant we are producing.”

Holiday destination: “I like Paris very much, it’s a city very close to my heart.”

Book: “Das Kapital, by Karl Marx. I am not a communist, but there are a lot of lessons for the capitalist system, if you let it get out of control, and humanity.”

Musician: “I like very much Fairuz, the Lebanese singer, and the other is Umm Kulthum. Fairuz is for listening to in the morning, Umm Kulthum for the night.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Europe’s rearming plan
  • Suspend strict budget rules to allow member countries to step up defence spending
  • Create new "instrument" providing €150 billion of loans to member countries for defence investment
  • Use the existing EU budget to direct more funds towards defence-related investment
  • Engage the bloc's European Investment Bank to drop limits on lending to defence firms
  • Create a savings and investments union to help companies access capital
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Updated: September 20, 2021, 4:38 AM