Karrion Kross holds a special place in his heart for Saudi Arabia.
He’s back in Riyadh for WWE’s weekend events, including SmackDown and Night of Champions, where he’ll go head-to-head with Sami Zayn. The match marks his first singles bout on a premium live event since his steel cage loss to Drew McIntyre at Crown Jewel in November 2022, which also took place in the Saudi capital.
Although it’s been a while, Kross (real name Kevin Kesar) is grateful for the chance to compete in a place where he’s always felt welcomed.
“I've wrestled once, I believe, out of the five times I've been here, and it was against Drew McIntyre inside of a steel cage,” Kross tells The National. “The other times I've been here, I have been received so overwhelmingly warm and enthusiastic by the fans.
“I was surprised because I'm not a hyper-featured character in comparison to other characters in the show. You'd think that they would go 10 times crazier for them, as opposed to me – just speaking with humility. But I've always been received really well by the fans here.”
The support hasn’t been limited to the Middle East. Over the past few months, Kross has been gaining momentum as more fans rally behind him for more TV time. But did he ever doubt himself?
“I knew we would get here because I had a career before WWE. Obviously, the peak of my successes is WWE – it's the biggest and best company in the world – because I believe in my ability to connect with the audience.”
Kross admits it’s not always easy to explain this without sounding critical. After all, WWE is a produced television show – “you’re not just showing up and doing or saying whatever you want,” he says – and that means working within the boundaries of the storylines provided.
When he was with NXT, he says he played a version of Karrion Kross that the company was high on: a cryptic figure. But in his view, that kind of character works best when it’s tied to dominance in the ring.
“If you’re quiet and stoic and you’re staring up at the lights a lot, there’s a disconnect for the audience,” he explains. Although it's taken some time, he made adjustments and created other versions of the character – ones that could still engage viewers without relying on the exact formula used during his NXT run.
It’s all about entertaining people and putting a smile on their face
Karrion Kross
He also points to another personal trait that helped him evolve: a dark sense of humour. “My whole family has it,” he says. “It’s how we deal with stress, loss and grief.” That same sensibility has eventually found its way into his on-screen persona. He felt that adding a layer of dark humour to the otherwise ominous and manipulative character would help audiences relate more – and so far, he’s been right.
“It’s all about entertaining people and putting a smile on their face,” he says. That connection, he adds, is also thanks to the people he shares the ring with. “It takes two to tango,” and having the right opponents – and enough time on television – has made a difference.
With success comes scrutiny. As Kross’s popularity grows, so do the rumours and theories about why his rise has taken time. One of the latest to circulate online is the claim that he doesn’t take “flat back bumps” – the wrestling move where a performer lands flat on their back after being hit.
“I thought out of all the crazy articles that are fabricated about me every week, that was the weakest,” he says, laughing. “There was another wild one I saw last week that was even funnier. It said something like, ‘Karrion Kross is going to come to Monday Night Raw and he's going to quit and do a shoot promo live, and then walk out.’ I thought that was a good one.
“But I don’t really respond to any of them. There’s a crazy one about me every week or two. You just kind of have to laugh.”
Although he can’t predict exactly where his career will go next, Kross says he’s grateful for everything that’s happened so far and has a heartfelt message for his fans in the Middle East.
“I love you guys. You've all been so kind to me and my wife. Every time I've come here, we look forward to coming here every single time. We look forward to new experiences, meeting people and entertaining people, and being able to provide that little bit of relief – for escapism, for fun – when we have the opportunity to perform in front of all of you.
“Thank you for being with me. I'm learning how to track metrics online with videos and stuff like that, and about regions. I learnt this year how many fans that I'm able to track are here. And I'm very honoured and grateful and humbled by all of the fan support and I can't wait to fight Sami live. I can't wait to come back again after that.”
SmackDown airs at 9pm on Friday; Night of Champions airs at 9pm on Saturday; on Netflix
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Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
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Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
UAE currency: the story behind the money in your pockets
Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
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Estijaba – 8001717 – number to call to request coronavirus testing
Ministry of Health and Prevention – 80011111
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Ambulance – 998
Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries
The specs
Engine: 5.0-litre V8
Power: 480hp at 7,250rpm
Torque: 566Nm at 4,600rpm
Transmission: 10-speed auto
Fuel consumption: L/100km
Price: Dh306,495
On sale: now