Rolling Stones choose London’s ‘home of rock ’n’ roll’ as place to open first shop

Store window will house a soundwave installation taken from the opening to the 1966 single ‘Paint It Black’

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  The Rolling Stones mess about on a wall at Embankment, London, in 1963. Getty Images

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  The Rolling Stones are seen outside St George's church, Hanover Square, London, in January, 1964. Getty Images

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  From left: Mick Jagger, Keith Richards, Brian Jones (1942 - 1969), Charlie Watts and Bill Wyman of the Rolling Stones pose for a photo in a New York street, while a policeman holds back some curious spectators, in June 1964. Getty Images

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  From left: Charlie Watts, Mick Jagger, Bill Wyman, Keith Richards and Brian Jones take a stroll in a London park in January 1967. Getty Images

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  The Rolling Stones perform "She Smiled Sweetly" on the Eamonn Andrews show, on February 5, 1967. Getty Images

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  Bill Wyman, Keith Richards and Mick Jagger of the Rolling Stones record their hit "Sympathy For The Devil" in 1968. Getty Images

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  The Rolling Stones perform at the Roundhouse, London, on March 14, 1971. The band features Bobby Keys on saxophone, left, and Mick Taylor on guitar, centre. Getty Images

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  Mick Jagger of the Rolling Stones performs in concert at Knebworth on August 21, 1976. Getty Images

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  The Rolling Stones in 1977. Getty Images

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  Mick Jagger performs with his band in Glasgow in May 1982. AFP

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  Rolling Stones singer Mick Jagger performs in front of a crowd of 70,000 at Wembley Stadium, London, on June 25, 1982. Getty Images

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  Rolling Stones lead singer Mick Jagger performs on September 8, 1994 at the MTV Video Music Awards in New York. The Stones were honoured with a Special Recognition ward for setting the standard of rock 'n' roll excellence. AFP

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  Mick Jagger, Mick Taylor, Ron Wood and Keith Richards of the Rolling Stones get together on January 18, 1989 in New York as thy are inducted into the Rock and Roll Hall of Fame. AFP

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  Keith Richards, Ron Wood, Mick Jagger and Charlie Watts arrive by yacht at Chelsea Piers on May 3, 1994 in New York to kick off their "Voodoo Lounge " world tour. It is also the first time the Stones have toured without their bass player Bill Wyman, who left the group in 1993. AFP

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  Ronnie Woods, Mick Jagger and Keith Richards perform live on stage at the Sydney Superdome on February 22, 2003 in Sydney, Australia. Getty Images

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  The Rolling Stones attend a photocall ahead of their concert, which marks the start of the band's European leg of their 'A Bigger Bang' World Tour, at Hotel Principe di Savoia on July 10, 2006 in Milan, Italy. Getty Images

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  Keith Richards and Mick Jagger perform on stage at San Siro Stadium on July 11, 2006 in Milan, Italy. Getty Images

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  Ronnie Wood, Mick Jagger, Charlie Watts and Keith Richards of The Rolling Stones perform during a concert at Saitama Super Arena on April 2, 2006 in Saitama, Japan. Getty Images

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  Ronnie Wood and Keith Richards on guitar as The Rolling Stones perform live at Mt Smart Stadium on November 22, 2014 in Auckland, New Zealand. Getty Images

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  The Rolling Stones are seen performing live on screen as One World Together At Home is streaming live on a computer on April 19, 2020 in Hong Kong, China. Getty Images

English rock legends The Rolling Stones will open their first shop in central London in the capital’s ‘home of rock’n’roll’.

The shop, called RS No 9 Carnaby, will open at 9 Carnaby Street in Soho on September 9. It will include exclusive new fashion and merchandise under shop’s brand available in-store and online.

At RS No 9 Carnaby, fans will be able to buy exclusive new fashion and merchandise of the band.

Among the items that can be purchased include a special glassware has been developed with Baccarat engraved with the signature Rolling Stones tongue.

Feature chairs and scarves from The Soloist, and raincoats and hats from high-end Swedish raincoat brand Stutterheim will also be available in the collection.  Items will also be available to buy online.

The band's tracks will be played in the store, including tracks from the coming release of the remastered Goats Head Soup album and Scarlet single.

The themed-store's window will house a soundwave installation taken from the opening to the 1966 single Paint It Black.

“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy,” the band said.

The central London district has a rich musical history. It was home to The 2i’s, the first rock club in Europe, in the mid-50s, which hosted the likes of Cliff Richard and Tommy Steele. Other music venues later opened there like the Marquee Club and Trident, which hosted the likes of The Beatles, The Rolling Stones, T-Rex and Thin Lizzy.

The Rolling Stones shop will be jointly managed by the band and Bravado, a music fashion and merchandise company.

“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy,” Mat Vlasic, CEO, Bravado said.

“RS No 9 Carnaby is the result of years of planning and decades of building one of the world's most recognised brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands.”