Now United have spent two weeks in Abu Dhabi as they shoot a new music video. Courtesy Now United
Now United have spent two weeks in Abu Dhabi as they shoot a new music video. Courtesy Now United
Now United have spent two weeks in Abu Dhabi as they shoot a new music video. Courtesy Now United
Now United have spent two weeks in Abu Dhabi as they shoot a new music video. Courtesy Now United

Now United have filmed their latest music video in Abu Dhabi


Evelyn Lau
  • English
  • Arabic

They've toured and filmed around the world, but the 17-member international pop group Now United have wrapped up filming their latest music video in Abu Dhabi.

They've been spotted around the capital and have shot their video at Emirates Palace as well as Berklee Abu Dhabi on Saadiyat Island.

In addition, during their two-week stay in the emirate, they were also able to visit a number of attractions, including Jubail Mangrove Park, Louvre Abu Dhabi, Manarat Al Saadiyat and Yas Waterworld, as well as a desert safari trip. They were also in town to witness the UAE 49th National Day celebrations.

The music video, produced by twofour54 and in partnership with the Department of Cultural and Tourism – Abu Dhabi (DCT Abu Dhabi), is directed by Aiham Al Subahi, a member of twofour54's Creative Lab community.

Back in October, the group released the new single Habibi after announcing Nour Ardakani as the newest member of the band. The video was shot in various locations around Dubai and Beirut, Ardakani's hometown.

Now United was created in 2017 by Simon Fuller, former manager of the Spice Girls. The group currently has millions of followers around the world and stands out for its diversity, as it incorporates singing talents from 17 different nations, including Lebanon, Germany, Japan, Philippines, India, Senegal, Brazil, Mexico and the US.

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The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”