The music festival Blended is back. The Dubai gathering, which ran for two editions before halting in 2015, has announced that it will return in April with headliners The Backstreet Boys.
The five-piece boy band, arguably one of the biggest pop names of the mid-nineties, will perform at the festival at Dubai Media City Amphitheatre on Friday, 20 April.
Another band capitalising on the wave of nostalgia, The Backstreet Boys have been performing arena dates across North America and Europe, in addition to a joint tour with their musical forefathers New Kids on The Block.
With this year being their landmark 25th anniversary, the group – known for hits Larger Than Life and I Want It That Way – have seemingly remained a tight unit over the years.
All five original members - AJ McLean, Howie Dorough, Nick Carter, Brian Littrell and Kevin Richardson - are still in the band, with the latter taking a six year break before returning to active pop star duty in 2012.
With Backstreet Boys headlining Blended, it is interesting to see the vision that promoters Done Events have for the festival.
Blended was originally billed as an eclectic festival and pulled in some big names, including headliners Diane Krall, Elvis Costello and Aloe Blacc in its inaugural edition in 2014 and Kasabian, with Robin Thicke a year later.
Does Backstreet Boys’s inclusion in the latest instalment herald a decisive shift towards retro music territory, or will they provide a welcome throwback among a diverse - and more current - line-up?
More details on the rest of the line-up will be revealed soon.