The Weeknd has changed his name back to his birth name Abel Tesfaye. AP
The Weeknd has changed his name back to his birth name Abel Tesfaye. AP
The Weeknd has changed his name back to his birth name Abel Tesfaye. AP
The Weeknd has changed his name back to his birth name Abel Tesfaye. AP

Why The Weeknd is changing his name back to Abel Tesfaye


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The Weeknd is over. The Canadian pop star, one of the most streamed artists in the world, now wants to be known by his birth name Abel Tesfaye.

The move comes a week after the Blinding Lights singer, who updated his social media accounts on Monday to reflect his new identity, spoke about his plan to “kill The Weeknd” to W Magazine.

“I'm going through a cathartic path right now. It's getting to a place and time where I'm getting ready to close The Weeknd chapter,” he said.

“I’ll still make music, maybe as Abel, maybe as The Weeknd. But I still want to kill The Weeknd. And I will. Eventually. I’m definitely trying to shed that skin and be reborn.”

He also suggested his upcoming album may be his last as The Weeknd.

“The album I’m working on now is probably my last hurrah as The Weeknd,” he told W Magazine. “This is something that I have to do. As The Weeknd, I’ve said everything I can say.”

Tesfaye, 33, adopted the name The Weeknd early in his career when he dropped out of school.

“I left home when I was about 17, dropped out of high school,” he told fans on Reddit in 2013. “We grabbed our mattresses from our parents, threw it in our friend's van and left one weekend and never came back home. I hated my name at the time though so I tried it as a stage name. It sounded cool. I took out the 'e' because there was already a Canadian band named The Weekend.”

But this is not the first time Tesfaye has contemplated discarding his adopted name.

“Abel formally known as The Weeknd?” he wrote last year in a tweet that received thousands of likes.

Born in Toronto to Ethiopian immigrants, Tesfaye found fame on YouTube in 2010 when he uploaded his original songs. His popularity rose after the rapper Drake shared the tracks on his blog.

Tesfaye has since released five studio albums, starting with 2013's Kiss Land. He's won multiple awards, including four Grammys, and broke many records. Blinding Lights, from the 2020 album After Hours, is still the most-streamed song on Spotify, with more than 3.5 billion streams.

The singer, who has produced and acted in the HBO series The Idol, is set to make an appearance at the Cannes Film Festival next week to introduce the show.

The Idol, which Tesfaye co-created with Euphoria creator Sam Levinson and producing partner Reza Fahim, stars Lily-Rose Depp as an aspiring pop idol who has a nervous breakdown and plans a comeback. She then begins a relationship with a cult leader, played by Tesfaye, and the pair embark on a journey that could make or break one or both of them.

The show was inspired by a conversation Tesfaye had with Levinson.

“Abel came to us with a pitch,” Levinson told W Magazine. “He said something that I’ll always remember: ‘If I wanted to start a cult, I could.’ What he meant is that his fans were so loyal and devoted that they would follow him anywhere. That was the germ of the idea for The Idol: what happens when a pop star falls for the wrong guy and no one speaks up.”

  • The Weeknd's five albums demonstrate an evolution from mysterious figure to pop music superstar. Photo: Sife El Amine
    The Weeknd's five albums demonstrate an evolution from mysterious figure to pop music superstar. Photo: Sife El Amine
  • Released in 2013, 'Kiss Land' was an inauspicious start for what has become a wildly successful career.
    Released in 2013, 'Kiss Land' was an inauspicious start for what has become a wildly successful career.
  • 'Beauty Behind the Madness' (2015) is when The Weeknd announced himself as the next major pop star.
    'Beauty Behind the Madness' (2015) is when The Weeknd announced himself as the next major pop star.
  • The bloated and aimless 'Starboy' (2016) was a monumental misfire.
    The bloated and aimless 'Starboy' (2016) was a monumental misfire.
  • Released in 2020, 'After Hours' captured the isolation and anxiety of the pandemic era.
    Released in 2020, 'After Hours' captured the isolation and anxiety of the pandemic era.
  • A career-best effort, 'Dawn FM' (2022) finds The Weeknd at the peak of his prowess.
    A career-best effort, 'Dawn FM' (2022) finds The Weeknd at the peak of his prowess.
Company%20profile
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Company Profile

Company name: Fine Diner

Started: March, 2020

Co-founders: Sami Elayan, Saed Elayan and Zaid Azzouka

Based: Dubai

Industry: Technology and food delivery

Initial investment: Dh75,000

Investor: Dtec Startupbootcamp

Future plan: Looking to raise $400,000

Total sales: Over 1,000 deliveries in three months

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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Updated: May 16, 2023, 8:35 AM