The Big Bad Wolf Book Sale will take place at Sound Stages in Dubai Studio City. Antonie Robertson / The National
The Big Bad Wolf Book Sale will take place at Sound Stages in Dubai Studio City. Antonie Robertson / The National
The Big Bad Wolf Book Sale will take place at Sound Stages in Dubai Studio City. Antonie Robertson / The National
The Big Bad Wolf Book Sale will take place at Sound Stages in Dubai Studio City. Antonie Robertson / The National

Big Bad Wolf sale returns to Dubai with more than one million books


Maan Jalal
  • English
  • Arabic

Bookworms will get the chance to spoil themselves this Ramadan at the Big Bad Wolf Book Sale.

Returning to Dubai from April 7 to 16 at Sound Stages in Dubai Studio City, visitors can expect to find more than one million books on sale with prices starting as low as Dh2 and with discounts up to 90 per cent. The event was initially due to start on March 31, but has been delayed.

From commercial bestsellers to fiction of all genres, non-fiction, comics, cookbooks, self-help and more, there will be something for every reader’s taste, catering to all age groups. It’s also a great opportunity to discover new titles or collect different editions of classics or contemporary novels.

First launched in Kuala Lumpur, Malaysia, in 2009, the Big Bad Wolf Book Sale aims to make reading accessible, affordable and enjoyable to a whole new generation of readers around the world.

See highlights from the 2022 Big Bad Wolf book sale — in pictures

  • Taking place from Thursday until April 24, the Big Bad Wolf Books sale is being held at the Sound Stages in Dubai Studio City. All Photos: Antonie Robertson / The National
    Taking place from Thursday until April 24, the Big Bad Wolf Books sale is being held at the Sound Stages in Dubai Studio City. All Photos: Antonie Robertson / The National
  • The event returns to Dubai after a two-year disruption owing to the pandemic.
    The event returns to Dubai after a two-year disruption owing to the pandemic.
  • Stocked books cover a number of genres, topics and age groups.
    Stocked books cover a number of genres, topics and age groups.
  • The sale is free to enter.
    The sale is free to enter.
  • The event is taking place in partnership with Dubai Culture and Arts Authority.
    The event is taking place in partnership with Dubai Culture and Arts Authority.
  • Founded in Malaysia in 2009, the Big Bad Wolf Books sale has visited more than a dozen countries so far.
    Founded in Malaysia in 2009, the Big Bad Wolf Books sale has visited more than a dozen countries so far.
  • Big Bad Wolf Books first came to the UAE in 2018, and has proved hugely popular since then.
    Big Bad Wolf Books first came to the UAE in 2018, and has proved hugely popular since then.
  • The sale is taking place during Ramadan for the third time.
    The sale is taking place during Ramadan for the third time.
  • Books are selling for between 50 per cent and 80 per cent less than the recommended retail price.
    Books are selling for between 50 per cent and 80 per cent less than the recommended retail price.
  • Co-founder Andrew Yap said the organisers’ vision has always been to cultivate the next generation of readers.
    Co-founder Andrew Yap said the organisers’ vision has always been to cultivate the next generation of readers.
  • The sale will be open daily from 10am until 2am.
    The sale will be open daily from 10am until 2am.
  • The Big Bad Wolf Books sale has visited Pakistan, South Korea, the Philippines, Indonesia, Singapore and the UAE.
    The Big Bad Wolf Books sale has visited Pakistan, South Korea, the Philippines, Indonesia, Singapore and the UAE.
  • Visitors will find books on topics such as business, art and design and food, among many others.
    Visitors will find books on topics such as business, art and design and food, among many others.
  • The sale includes more than a million books spanning several genres.
    The sale includes more than a million books spanning several genres.
  • A healthy crowd gathered at Sound Stages in Dubai Studio City for the opening day of the Big Bad Wolf Books sale.
    A healthy crowd gathered at Sound Stages in Dubai Studio City for the opening day of the Big Bad Wolf Books sale.
  • The scale of the Dubai event underscores its reputation as the world’s biggest book sale.
    The scale of the Dubai event underscores its reputation as the world’s biggest book sale.
  • The event returns following a virtual sale held in association with the Sharjah Book Authority in 2021.
    The event returns following a virtual sale held in association with the Sharjah Book Authority in 2021.
  • People were enthusiastic about the sale's return on opening day.
    People were enthusiastic about the sale's return on opening day.

Since its launch, the book sale has toured 37 cities in 15 countries, including Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan and most recently, for the first time in Tanzania and Kenya.

Taking place for the fourth time in Ramadan, Big Bad Wolf Books first came to the UAE in 2018 and has become a popular destination for book lovers ever since.

While entry is free, visitors to the Big Bad Wolf Book Sale must register prior to entering the hall by scanning a QR code on-site and filling out a form. Registering also automatically enters visitors into a raffle where they can win a number of prizes.

Big Bad Wolf Sale will be open from 10am-2am across all 10 days.

A version of this story was originally published on March 20

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The specs

  Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now

Tips for job-seekers
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David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

Updated: March 28, 2023, 11:01 AM