Nora Zeid’s Cairo is not entirely her own. It’s an amalgam of memories recounted by her grandmother and insights from various architects and heritage experts collected by the artist in an attempt to define the value of a city and its heritage.
Her debut exhibition, Cairo Illustrated: Stories from Heliopolis, at Tashkeel in Dubai until Saturday, presents black-and-white illustrations of Egypt’s capital that turn away from the typical tourist sites. Instead, Zeid focuses on the quotidian lives of Cairenes, excavating histories of architecture and commenting on how sprawling urbanism has reshaped lives.
In Zeid’s work, memory is a material source. She constantly weaves her memories of Egypt's capital with research gleaned from interviews with architects such as Mahy Mourad, who teaches at The American University in Cairo, and Omniya Abdel Barr, an architect and heritage expert at the Victoria and Albert Museum, London.
The body of work is the outcome of her participation in the Critical Practice Programme 2020 at Tashkeel, where she received mentorship and production support as part of the initiative.
Who is Nora Zeid?
Zeid was born in Cairo, but moved away when she was barely aged 3. She and her family relocated often when she was younger, living for years in Iran, Indonesia and the UAE. Though they lived abroad, they would visit Egypt every year.
It was her visit in 2017, she recalls, that changed her relationship with the city. Spending time with her grandmother in the suburb of Heliopolis, she saw how the residents of Cairo coped with its hustle and bustle. “She was able to have a pocketful of peace and quiet within the chaos,” Zeid says.
From there, she wanted to understand how the city had changed in decades past and how current developments were changing it again. “I was driven to understand Cairo, not cast judgment of it,” she says. “I stopped feeling alienated and started feeling inspired.”
Heliopolis and beyond
Her project Cairo Illustrated, which is also available as a published book, depicts scenes from Heliopolis, focusing on its architecture, streets, cultural centres and the commerce that thrives around the area.
Her choice of Heliopolis was personal – it was where she grew up – but also practical in terms of understanding how the city spread and its effects on the residents. The area was established in the early 1900s, with developments primarily led by Belgian industrialist Edouard Empain. It was intended for the elite, with Egyptian aristocracy filling the neighbourhood in the mid-1950s.
“It’s one of the first suburban neighbourhoods to be built outside of Cairo. It has since been swallowed by the city. It was marketed as a high-end luxurious, leisure neighbourhood, much like the ones that are being built outside of Cairo now,” Zeid says. “So this is a commentary about the city expanding and the infrastructure changing with it, and whether or not the modern heritage is being preserved.”
I want to remove time as something that we use to define value for heritage
Nora Zeid,
artist
In her research, the illustrator has dug up the origins of various neighbourhoods in Cairo, focusing on their modern heritage. One example is an illustrated memory from Abdel Barr, who grew up in Nasr City, close to Heliopolis. Zeid draws Abdel Barr’s story within the backdrop of the architectural history of the College du Sacre-Coeur in Heliopolis, a Catholic school built in neo-Islamic style.
“European architects built Heliopolis, so why does this school have neo-Islamic elements? Abdel Barr asked herself this and discovered that it’s a revival of Mamluk architecture that was reinterpreted by the architects. It is a kind of architectural continuity,” she says.
'I want to show the everyday Cairo'
Zeid’s work contains these everyday histories that are hidden and unknown in comparison to the grand narratives of Egypt’s ancient history. This difference is at the core of her work, questioning why certain histories and heritage are more prized, preserved and promoted than others. Her drawings of shopfronts and streets celebrate a part of Cairo that residents are more intimately familiar with, unlike the Pyramids of Giza, for example, that are not technically located within the city.
“I want to remove time as something that we use to define value for heritage,” Zeid says, explaining that even the way she has drawn the pedestrians in her urban scenes make them difficult to tie down to one time period. There are some dressed in contemporary fashion, others look like they are from the 1980s or 1940s.
With her work, Zeid attempts to capture a unique city that is confronting rapid change while trying to hold fast to its ancient history, not only as a form of heritage preservation, but as a strategic economic tool. What gets lost in this process? And what happens to cities when modern histories are forgotten?
“I want to show the everyday Cairo, the day-to-day life, the busy streets,” Zeid explains. “I make a comment on how, within this vast ancient history, the modern life and heritage gets lost. Everything after the 1930s, 1940s, our modern heritage gets lost and everything attached to it.”
Zeid’s use of personal histories and memories seems fitting here. The act of remembering could act as a powerful motivator for communities and authorities to recognise what needs to be saved, documented and preserved. Otherwise, without this resolve, memories of modern heritage will be all that's left.
Cairo Illustrated: Stories from Heliopolis is on view at Tashkeel until Saturday
Jeff Buckley: From Hallelujah To The Last Goodbye
By Dave Lory with Jim Irvin
THE DETAILS
Director: Milan Jhaveri
Producer: Emmay Entertainment and T-Series
Cast: John Abraham, Manoj Bajpayee
Rating: 2/5
if you go
The flights
Etihad, Emirates and Singapore Airlines fly direct from the UAE to Singapore from Dh2,265 return including taxes. The flight takes about 7 hours.
The hotel
Rooms at the M Social Singapore cost from SG $179 (Dh488) per night including taxes.
The tour
Makan Makan Walking group tours costs from SG $90 (Dh245) per person for about three hours. Tailor-made tours can be arranged. For details go to www.woknstroll.com.sg
Meydan racecard:
6.30pm: Handicap | US$135,000 (Dirt) | 1,400 metres
7.05pm: Handicap | $135,000 (Turf) | 1,200m
7.40pm: Dubai Millennium Stakes | Group 3 | $200,000 (T) | 2,000m
8.15pm: UAE Oaks | Group 3 | $250,000 (D) | 1,900m
8.50pm: Zabeel Mile | Group 2 | $250,000 (T) | 1,600m
9.20pm: Handicap | $135,000 (T) | 1,600m
BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
Power: 727hp
Torque: 1,000Nm
Transmission: 8-speed auto
Fuel consumption: 10.6L/100km
On sale: Now
Price: From Dh650,000
LA LIGA FIXTURES
Thursday (All UAE kick-off times)
Sevilla v Real Betis (midnight)
Friday
Granada v Real Betis (9.30pm)
Valencia v Levante (midnight)
Saturday
Espanyol v Alaves (4pm)
Celta Vigo v Villarreal (7pm)
Leganes v Real Valladolid (9.30pm)
Mallorca v Barcelona (midnight)
Sunday
Atletic Bilbao v Atletico Madrid (4pm)
Real Madrid v Eibar (9.30pm)
Real Sociedad v Osasuna (midnight)
It's up to you to go green
Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.
“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”
When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.
He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.
“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.
One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.
The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.
Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.
But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”
The specs
Engine: 2.0-litre 4-cylinder turbo
Power: 258hp from 5,000-6,500rpm
Torque: 400Nm from 1,550-4,000rpm
Transmission: Eight-speed auto
Fuel consumption: 6.1L/100km
Price: from Dh362,500
On sale: now
The Melbourne Mercer Global Pension Index
The Melbourne Mercer Global Pension Index
Mazen Abukhater, principal and actuary at global consultancy Mercer, Middle East, says the company’s Melbourne Mercer Global Pension Index - which benchmarks 34 pension schemes across the globe to assess their adequacy, sustainability and integrity - included Saudi Arabia for the first time this year to offer a glimpse into the region.
The index highlighted fundamental issues for all 34 countries, such as a rapid ageing population and a low growth / low interest environment putting pressure on expected returns. It also highlighted the increasing popularity around the world of defined contribution schemes.
“Average life expectancy has been increasing by about three years every 10 years. Someone born in 1947 is expected to live until 85 whereas someone born in 2007 is expected to live to 103,” Mr Abukhater told the Mena Pensions Conference.
“Are our systems equipped to handle these kind of life expectancies in the future? If so many people retire at 60, they are going to be in retirement for 43 years – so we need to adapt our retirement age to our changing life expectancy.”
Saudi Arabia came in the middle of Mercer’s ranking with a score of 58.9. The report said the country's index could be raised by improving the minimum level of support for the poorest aged individuals and increasing the labour force participation rate at older ages as life expectancies rise.
Mr Abukhater said the challenges of an ageing population, increased life expectancy and some individuals relying solely on their government for financial support in their retirement years will put the system under strain.
“To relieve that pressure, governments need to consider whether it is time to switch to a defined contribution scheme so that individuals can supplement their own future with the help of government support,” he said.
So what is Spicy Chickenjoy?
Just as McDonald’s has the Big Mac, Jollibee has Spicy Chickenjoy – a piece of fried chicken that’s crispy and spicy on the outside and comes with a side of spaghetti, all covered in tomato sauce and topped with sausage slices and ground beef. It sounds like a recipe that a child would come up with, but perhaps that’s the point – a flavourbomb combination of cheap comfort foods. Chickenjoy is Jollibee’s best-selling product in every country in which it has a presence.
Score
Third Test, Day 2
New Zealand 274
Pakistan 139-3 (61 ov)
Pakistan trail by 135 runs with 7 wickets remaining in the innings
Miss Granny
Director: Joyce Bernal
Starring: Sarah Geronimo, James Reid, Xian Lim, Nova Villa
3/5
(Tagalog with Eng/Ar subtitles)