Two of the Pro League's most prominent movers and shakers of recent months have been vying for attention again today, by announcing new sponsorship deals.
As Al Ahli's new captain, Fabio Cannavaro, and the club's CEO, Ahmed Khalifa Hamed were gathering at the Montgomerie Golf Club to promote the club's new corporate tie-up with Toshiba, Jazira's media team were pressing send on the release detailing their club's link-up with Barclays bank.
Toshiba's logo had been rushed onto Ahli's red kit in time for their first home fixture of the campaign, the 4-1 win over Al Wasl, but this was the first time the details of the deal had been officially announced.
Said details are still very sketchy. What we do know is the Toshiba sponsorship is for an initial term of three years, and is financially substantial in UAE terms. Club officials believe it is one the biggest - if not the biggest - deal of its kind ever in UAE football.
Meanwhile, down the road in Abu Dhabi, another side with their eyes on a self-sufficient financial future, as well as the Pro League title, Jazira, revealed Barclays as being their official financial services sponsor.
Phil Anderton, Chief Executive Officer of Al Jazira said: "This new partnership with Barclays strengthens further our ability to compete at the highest level and to take a leading role within our community.
"We could look for no better partner than Barclays to compliment our existing roster of prestigious partners."