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Britain unveiled a £10 million global tourism campaign at Expo 2020 Dubai on Wednesday as it looks to strengthen close trade ties with the UAE.
The global initiative to drive inbound tourism to the UK, after the sector was hammered by the fallout from the pandemic, comes as the country gears up for a year of big events including Queen Elizabeth II’s platinum jubilee celebrations and the Commonwealth Games in Birmingham.
The launch event, hosted by Visit Britain, came before UK National Day at Dubai Expo 2020 which is set to be held on Thursday and attended by Britain's Prince William in his first official trip to the Emirates.
The UK pavilion day is to feature the queen’s baton relay, which will take in the UAE before visiting 72 nations, with the baton arriving in Birmingham for the opening ceremony of the Commonwealth Games on July 28. The UAE is not in the Commonwealth but the torch will visit the stands of member nations assembled at Expo.
"We're going to have quite a line-up," said Dame Judith Macgregor, chairwoman of the British Tourist Authority. Ms Macgregor was British High Commissioner to South Africa from September 2013 until March 2017 before taking on the interim role at the helm of board.
She said the choice of the Expo 2020 Dubai site as a location to unveil the promotional campaign “was not a coincidence” because of the close trading and tourism relationship between Britain and the Emirates.
The UAE is a key market for Britain's expanding trade ambitions, as the UK aims to double the number of businesses exporting goods and services across the globe and cement a trade deal with the wider GCC region.
The British government's plan to export £1 trillion ($1.358tn) worth of goods and services a year by 2030, a significant increase on the £600bn exported in 2020 – with the Emirates and wider GCC region a vital part of that target.
“The GCC is a really important market for us. It's a really big trading partner, for the UK and it's our second biggest tourism market after the US,” Ms Macgregor told The National.
Quoting 2019 figures, before the Covid-19 pandemic hammered the travel industry, Ms Macgregor said about 1.2 million visitors generated £2.6bn worth of value to the UK with about half of the visitors coming from the Emirates.
“It's a valued, long-standing tourism economy partner. So it's a natural place to actually make a launch of this campaign,” Ms Macgregor added.
Marketing front VisitBritain is pioneering a ‘Welcome to Another Side of Britain’ campaign, which aims to present global Britain on the world stage and act as a driving force for international tourism, trade and investment.
It comes as the country looks to promote itself as one of the strongest and most open economies in Europe, as testing and quarantine restrictions end for fully vaccinated visitors from Friday.
The tourism campaign will highlight major British events this year, set to be global visitor draws, especially the queen’s platinum jubilee, the Commonwealth Games and ‘Unboxed’, a UK-wide celebration of creativity.
Nadine Dorries, UK Secretary of State for Digital, Culture, Media and Sport, who attended the Wednesday launch event in Dubai along with leading tourism industry and travel trade executives, said the campaign “will highlight the best of the UK to the world and show that we are open and ready to welcome back international visitors”.
The promotion of the UK’s “blockbuster year of sport and cultural events” supports the wider programme for UK National Day at Expo 2020 Dubai, which will feature new and diverse music, theatre, arts, poetry, comedy, film, food and innovation across the whole Expo 2020 site.
“The royal family have always been associated with the Commonwealth and it's something I know the Queen – from personally talking to her about it when I went out to South Africa as high commissioner – takes incredibly seriously and absolutely wants to support in every way she can," Ms Macgregor said.
The wider tourism campaign also aims to shine a spotlight on Britain’s own cities, hit hard by the absence of international visitors, in a move designed to comply with the UK government’s levelling up campaign to ensure every part of the country can benefit from government funding.
The ‘Culture and Sport in the Global Economy’ event on Wednesday, for example, is hosted by the West Midlands Growth Company as part of a series of events across the Emirates for Birmingham 2022’s Business and Tourism programme – a £24m central and local government investment into the West Midlands – to demonstrate the scale of the economic opportunity available in the Games’ host city and long-term capital investment potential of the region.
While 40 million international visitors headed to the UK in 2019, that figure dropped to 7 million in 2020 when the world descended into lockdown at the start of the pandemic.
While the UK domestic market grew in 2021 as many people in Britain chose holidays at home due to complicated travel restrictions, the number of overseas visitors was still down.
This has led to pent-up demand for the UK, Ms Macgregor said, with 86 per cent of UAE respondents surveyed by VisitBritain saying they intend to travel internationally for leisure in the next 12 months, and 85 per cent from Saudi Arabia.
The UK wants more visitors and the removal of the rule this Friday that fully vaccinated travellers must take a PCR test before arriving should be a turning point.
“We still see it taking a year or so for demand to return,” she said.
“Provided everything is smooth running in terms of Covid infection, the market will build up but if there are more infections or restriction, then obviously that does make things more difficult.”
While London is still the primary focus for GCC leisure travellers, some tourists do travel outside the capital, said Ms Macgregor, to destinations such as the popular outlet retail park Bicester Village in Oxfordshire where tourists can pick up bargains on designer goods and explore cultural sites nearby.
“We value GCC visitors, because as a general rule, they come more frequently to us and they're very likely to be repeat visitors – much higher than our average visitors,” she said.
“They also tend to stay longer than our average visitors.”
High-spending tourists will be welcomed by the UK's hospitality sector, which has been "severely affected during the last two years", Ms Macgregor said.
"The travel and tourism industries are beginning to operate more normally but I wouldn't want to pretend that the situation is back to normal by any means," she said.
"I think we've all learnt to take one step at a time."
With business travel spending worldwide also expected to jump more than 37 per cent this year to more than $1trn, the Global Business Travel Association says, analysts expect a surge in business travellers from the Gulf in addition to the tourists that normally arrived from the region.
However, the normally lucrative industry will not fully recover until 2024, the GBTA said.
Alex Woodleigh Smith, managing director of property consultancy AWS Prime, said there is “a definite feeling” that there will be more normality in terms of travel this year.
“Realistically, it’s probably going to be from Q2 onwards; we anticipate that just before Eid in early May, we’ll see the more typical GGC-based clients head over to the capital to enjoy springtime in London,” he said.
Match info
Uefa Champions League Group F
Manchester City v Hoffenheim, midnight (Wednesday, UAE)
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
Fourth Arab Economic and Social Development Summit
As he spoke, Mr Aboul Gheit repeatedly referred to the need to tackle issues affecting the welfare of people across the region both in terms of preventing conflict and in pushing development.
Lebanon is scheduled to host the fourth Arab Economic and Social Development Summit in January that will see regional leaders gather to tackle the challenges facing the Middle East. The last such summit was held in 2013. Assistant Secretary-General Hossam Zaki told The National that the Beirut Summit “will be an opportunity for Arab leaders to discuss solely economic and social issues, the conference will not focus on political concerns such as Palestine, Syria or Libya". He added that its slogan will be “the individual is at the heart of development”, adding that it will focus on all elements of human capital.
The%20Roundup
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Tamkeen's offering
- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
- Option 2: 50% across three years
- Option 3: 30% across five years
QUARTER-FINAL
Wales 20-19 France
Wales: T: Wainwright, Moriarty. Cons: Biggar (2) Pens: Biggar 2
France: T: Vahaamahina, Ollivon, Vakatawa Cons: Ntamack (2)
Company%20profile
%3Cp%3EName%3A%20Tabby%3Cbr%3EFounded%3A%20August%202019%3B%20platform%20went%20live%20in%20February%202020%3Cbr%3EFounder%2FCEO%3A%20Hosam%20Arab%2C%20co-founder%3A%20Daniil%20Barkalov%3Cbr%3EBased%3A%20Dubai%2C%20UAE%3Cbr%3ESector%3A%20Payments%3Cbr%3ESize%3A%2040-50%20employees%3Cbr%3EStage%3A%20Series%20A%3Cbr%3EInvestors%3A%20Arbor%20Ventures%2C%20Mubadala%20Capital%2C%20Wamda%20Capital%2C%20STV%2C%20Raed%20Ventures%2C%20Global%20Founders%20Capital%2C%20JIMCO%2C%20Global%20Ventures%2C%20Venture%20Souq%2C%20Outliers%20VC%2C%20MSA%20Capital%2C%20HOF%20and%20AB%20Accelerator.%3Cbr%3E%3C%2Fp%3E%0A
%3Cp%3E%3Cstrong%3ETHE%20SPECS%3C%2Fstrong%3E%0D%3Cbr%3EEngine%3A%203.5-litre%20V6%0D%3Cbr%3ETransmission%3A%209-speed%20automatc%0D%3Cbr%3EPower%3A%20279hp%0D%3Cbr%3ETorque%3A%20350Nm%0D%3Cbr%3EPrice%3A%20From%20Dh250%2C000%0D%3Cbr%3EOn%20sale%3A%20Now%3C%2Fp%3E%0A
The five pillars of Islam
The specs
Engine: 3.0-litre 6-cyl turbo
Power: 435hp at 5,900rpm
Torque: 520Nm at 1,800-5,500rpm
Transmission: 9-speed auto
Price: from Dh498,542
On sale: now
Name: Peter Dicce
Title: Assistant dean of students and director of athletics
Favourite sport: soccer
Favourite team: Bayern Munich
Favourite player: Franz Beckenbauer
Favourite activity in Abu Dhabi: scuba diving in the Northern Emirates
The%20specs%20
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%204cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E261hp%20at%205%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E400Nm%20at%201%2C750-4%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E7-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E10.5L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh129%2C999%20(VX%20Luxury)%3B%20from%20Dh149%2C999%20(VX%20Black%20Gold)%3C%2Fp%3E%0A
Squad
Ali Kasheif, Salim Rashid, Khalifa Al Hammadi, Khalfan Mubarak, Ali Mabkhout, Omar Abdulrahman, Mohammed Al Attas, Abdullah Ramadan, Zayed Al Ameri (Al Jazira), Mohammed Al Shamsi, Hamdan Al Kamali, Mohammed Barghash, Khalil Al Hammadi (Al Wahda), Khalid Essa, Mohammed Shaker, Ahmed Barman, Bandar Al Ahbabi (Al Ain), Al Hassan Saleh, Majid Suroor (Sharjah) Walid Abbas, Ahmed Khalil (Shabab Al Ahli), Tariq Ahmed, Jasim Yaqoub (Al Nasr), Ali Saleh, Ali Salmeen (Al Wasl), Hassan Al Muharami (Baniyas)
What is Folia?
Prince Khaled bin Alwaleed bin Talal's new plant-based menu will launch at Four Seasons hotels in Dubai this November. A desire to cater to people looking for clean, healthy meals beyond green salad is what inspired Prince Khaled and American celebrity chef Matthew Kenney to create Folia. The word means "from the leaves" in Latin, and the exclusive menu offers fine plant-based cuisine across Four Seasons properties in Los Angeles, Bahrain and, soon, Dubai.
Kenney specialises in vegan cuisine and is the founder of Plant Food Wine and 20 other restaurants worldwide. "I’ve always appreciated Matthew’s work," says the Saudi royal. "He has a singular culinary talent and his approach to plant-based dining is prescient and unrivalled. I was a fan of his long before we established our professional relationship."
Folia first launched at The Four Seasons Hotel Los Angeles at Beverly Hills in July 2018. It is available at the poolside Cabana Restaurant and for in-room dining across the property, as well as in its private event space. The food is vibrant and colourful, full of fresh dishes such as the hearts of palm ceviche with California fruit, vegetables and edible flowers; green hearb tacos filled with roasted squash and king oyster barbacoa; and a savoury coconut cream pie with macadamia crust.
In March 2019, the Folia menu reached Gulf shores, as it was introduced at the Four Seasons Hotel Bahrain Bay, where it is served at the Bay View Lounge. Next, on Tuesday, November 1 – also known as World Vegan Day – it will come to the UAE, to the Four Seasons Resort Dubai at Jumeirah Beach and the Four Seasons DIFC, both properties Prince Khaled has spent "considerable time at and love".
There are also plans to take Folia to several more locations throughout the Middle East and Europe.
While health-conscious diners will be attracted to the concept, Prince Khaled is careful to stress Folia is "not meant for a specific subset of customers. It is meant for everyone who wants a culinary experience without the negative impact that eating out so often comes with."
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
THE SPECS
Engine: Four-cylinder 2.5-litre
Transmission: Seven-speed auto
Power: 165hp
Torque: 241Nm
Price: Dh99,900 to Dh134,000
On sale: now
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%3A%3C%2Fstrong%3E%20Vault%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJune%202023%3Cbr%3E%3Cstrong%3ECo-founders%3A%20%3C%2Fstrong%3EBilal%20Abou-Diab%20and%20Sami%20Abdul%20Hadi%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EAbu%20Dhabi%3Cbr%3E%3Cstrong%3ELicensed%20by%3A%3C%2Fstrong%3E%20Abu%20Dhabi%20Global%20Market%3Cbr%3E%3Cstrong%3EIndustry%3A%20%3C%2Fstrong%3EInvestment%20and%20wealth%20advisory%3Cbr%3E%3Cstrong%3EFunding%3A%20%3C%2Fstrong%3E%241%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EOutliers%20VC%20and%20angel%20investors%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%20%3C%2Fstrong%3E14%3Cbr%3E%3C%2Fp%3E%0A
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Key products and UAE prices
iPhone XS
With a 5.8-inch screen, it will be an advance version of the iPhone X. It will be dual sim and comes with better battery life, a faster processor and better camera. A new gold colour will be available.
Price: Dh4,229
iPhone XS Max
It is expected to be a grander version of the iPhone X with a 6.5-inch screen; an inch bigger than the screen of the iPhone 8 Plus.
Price: Dh4,649
iPhone XR
A low-cost version of the iPhone X with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Price: Dh3,179
Apple Watch Series 4
More comprehensive health device with edge-to-edge displays that are more than 30 per cent bigger than displays on current models.