Known for its range of fun, quirky and subtle timepieces, Swatch is a brand that offers watches for a variety of different tastes and styles. Last month, the Swiss watch manufacturer opened its fourth global flagship store in the UAE, at the iconic Dubai Mall. The decor of the new store was driven by a “Swiss meets Arabia” theme, with landmarks like the Swiss Alps and Burj Khalifa adorning walls, along with images of billy goats and camels.
“Nothing is more Swiss than Swatch, and we are delighted to have the opportunity to increase its brand presence in the region with a global flagship store in this exceptional location,” says Rivoli Group CEO Ramesh Prabhakar. “We are confident of the store’s success and look forward to welcoming our many new and loyal customers with a fun and fantastic range of watches in a vibrant and energetic space.”
The new Swatch flagship store is located on the lower ground floor of Dubai Mall, opposite Waitrose.
Check out some watches from the brand’s latest Apres Ski collection, above.
