Italian luxury label Missoni has produced its first-ever activewear collection, and is unveiling the pieces exclusively through MyTheresa.com. And what better woman to choose for the face of the campaign than Jennifer Missoni, actress, yoga enthusiast and granddaughter of the brand's founder Ottavio Missoni?
The Los-Angeles based actress appears in a series of images and a short film to promote the capsule collection. There are six pieces in the range, including a tank top, cropped wrap-cardigan, leggings and bodysuit, all featuring Missoni’s signature zigzag stripe in bold red, blue, orange and yellow tones.
“There is a trend in activewear, and I felt this part of the wardrobe was missing from my regular collection; this is why I created this activewear capsule,” said Missoni’s creative director Angela Missoni, who is also Jennifer’s aunt.
The capsule collection launches today, February 9, on MyThersa.com and prices range from Dh1,095 to Dh2,625. To inaugurate the collaboration, the Missoni and My Theresa social-media platforms will also publish a video tutorial highlighting Jennifer’s daily yoga practices.
hlodi@thenational.ae
