On May 1, Benefit Cosmetics will launch the Bold is Beautiful 2017 campaign, to help raise money for the Dubai Foundation for Women and Children.
The campaign is an annual initiative by the international beauty company, and this year, Benefit in the UAE is joining 33 other countries to help local charities.
If you want to participate, visit the Benefit counter in Sephora at City Walk, Dubai, during the month of May for an eyebrow wax. The company will donate 100 per cent of the proceeds from every brow wax to the foundation. Last year, the project raised Dh54,460 in the UAE. This year, the Bold is Beautiful campaign aims to raise more than US$5 million (Dh18 million) worldwide.
The Dubai Foundation for Women and Children is dedicated to helping victims of domestic abuse, child abuse and human trafficking. A vital support group, it is working to protect some of the most vulnerable members of society.
The first five women to sign up for the wax, which costs from Dh85, on May 1, will be in the draw to win the new They’re Real lips and eyes beauty products by Benefit, worth about Dh1,800.
smaisey@thenational.ae
