If designers at Fashion Forward were to be rated according to the versatility of their spring/summer 2017 collections, Dubai-based Dima Ayad would surely be at the top.
Though Ayad was given an entire room for her spring/summer presentation, she chose only to use about half of the space, which was decorated simply, with white life-size wire lettering spelling out her first name. The designer made the controversial decision to include a handful of fashion bloggers and personalities — or “influencers” as they’re being called these days, into her line-up of models. Styling was simple; models wore simple suede pumps, slingbacks and mules.
The designer’s competency for masterfully combining textures was immediately clear. The lace textiles used were anything but typical — one material was formed from chevron and triangular cutouts, and was used on skirts, tops and dresses. A below-the-knee pencil skirt crafted from the fabric was a personal favourite. A multicolour grid-like glittered print was used on a mini-skirt, as well as on the shoulder details of an elegant kaftan. This was a testament to the versatility of Dima Ayad — she designs for a very wide range of clients, not to mention body shapes and sizes, and all the while manages to keep her signature aesthetic intact.
As lyrics to Sia’s track “Stamina” filled the walls, models walked along to the beat. Some silhouettes were loose and unfitted, while others were form fitting and figure hugging. Ayad experimented with sheer fabrics and textures, and while some designs stayed sheer, others were lined, catering to a more conservative clientele. Pieces were not overdesigned — some dresses were plain, with the simple addition of textured bell sleeves or off-the-shoulder necklines.
When the designer herself emerged at the close of the presentation, she sported a glitter corset belt that had been shown seconds before on one of her models, over a white button-down blouse and jeans. I myself would never have thought to wear a glitter corset, that too, over a blouse, but Ayad’s embracing, experimental approach to fashion was indeed effective, and left me reconsidering.
