British brand Burberry continued its Art of the Trench campaign, with a live broadcast of its latest fashion shoot, aired earlier today on Snapchat from Dubai.
The campaign, which focuses on the iconic Burberry trench coat, first launched six months ago, and allows customers to view the brand’s fashion shoots live.
Burberry first launched its Snapchat account in February 2015, marking the launch with a live broadcast of the brand’s Autumn/Winter 2015 womenswear collection from London. September 2015 saw the launch of Snapchat Show, an initiative that invited followers to a preview of the runway show, before the rest of the world. And in October 2015, Burberry became the first brand to shoot and publish it’s advertising campaign live on Snapchat.
The Dubai part of this story continued today, with clips of the Burberry team shooting in Dubai. The shoot features the likes of British model Suki Waterhouse, Lebanese singer Nina Abdel Malak, Egyptian-Italian model Elisa Sednaoui and Kuwaiti influencer Ascia Akf, all wearing the trench in and around Dubai.
Followers can watch the Dubai fashion shoot on Snapchat now.
