One of the tweeted messages in the Council of Europe hijab inclusivity campaign. Photo: Twitter
One of the tweeted messages in the Council of Europe hijab inclusivity campaign. Photo: Twitter
One of the tweeted messages in the Council of Europe hijab inclusivity campaign. Photo: Twitter
One of the tweeted messages in the Council of Europe hijab inclusivity campaign. Photo: Twitter

EU hijab inclusivity campaign dropped after anger in France


Simon Rushton
  • English
  • Arabic

A campaign promoting diversity among women and their freedom to wear the hijab has been dropped after it sparked an outcry in the secular French political establishment.

The online campaign touched a nerve in France on all sides of the political spectrum where campaigning is intensifying before next spring's presidential election.

Images showed portraits of two smiling young women spliced in half and fused together to show one with hair uncovered and the other wearing the hijab.

“Beauty is in diversity as freedom is in hijab,” was one of the slogans. “How boring would be the world if everyone would look the same? Celebrate diversity and respect hijab,” was another.

The campaign, co-financed by the European Union, was launched last week by the Council of Europe, a pan-European rights body.

President Emmanuel Macron’s government lodged its objections to the campaign. On the airwaves, left-wing politicians were quick to raise points on equality grounds and far-right candidates called it Islamist propaganda.

Sarah El Hairy, minister for youth, said France disapproved because the council was “encouraging the wearing of the hijab”, something the government in Paris has sought to regulate in public life. From the far-right, Marine Le Pen and Eric Zemmour also criticised the campaign.

Valerie Pecresse said she was astonished by the equality campaign. AFP
Valerie Pecresse said she was astonished by the equality campaign. AFP

The Paris region chief, Valerie Pecresse, another possible presidential contender against Mr Macron from the traditional right, said she was astonished by the launch and said that the hijab was “not a symbol of freedom" to her.

Former EU Brexit negotiator Michel Barnier, who is also seeking the right-wing nomination to stand for president, said the concept was a bad idea.

France is one of the 47 member states of the council, which acts as the guardian of the European Convention on Human Rights.

“I was profoundly shocked,” Ms El Hairy said. “It is the opposite of the values that France defends, it is promoting the wearing of the hijab.

“This is to be condemned and because of this France made clear its extremely strong disapproval and hence the campaign has now been withdrawn as of today,” she said on Tuesday, confirming that Paris had issued an official protest through diplomatic channels.

The Council said it was pulling the campaign because the statements were individual people’s opinions rather than the council’s position.

“We have taken down these tweet messages while we reflect on a better presentation of this project,” Council of Europe representative Marija Pejcinovic Buric told AFP.

“The tweets reflected statements made by individual participants in one of the project workshops, and do not represent the views of the Council of Europe or its secretary general,” Ms Buric said.

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Cast: Vicky Kaushal, Akshaye Khanna, Diana Penty, Vineet Kumar Singh, Rashmika Mandanna

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Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

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- Start with a simple recipe such as yogurt or sauerkraut

- Keep your hands and kitchen tools clean. Sanitize knives, cutting boards, tongs and storage jars with boiling water before you start.

- Mold is bad: the colour pink is a sign of mold. If yogurt turns pink as it ferments, you need to discard it and start again. For kraut, if you remove the top leaves and see any sign of mold, you should discard the batch.

- Always use clean, closed, airtight lids and containers such as mason jars when fermenting yogurt and kraut. Keep the lid closed to prevent insects and contaminants from getting in.

 

It's up to you to go green

Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.

“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”

When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.

He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.

“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.

One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.  

The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.

Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.

But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”

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Company Fact Box

Company name/date started: Abwaab Technologies / September 2019

Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO

Based: Amman, Jordan

Sector: Education Technology

Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed

Stage: early-stage startup 

Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: November 04, 2021, 10:09 AM