BuzzFeed is asking readers to help pay for its news operation, marking the latest attempt by digital media outlets to find ways to make money beyond advertising.
The online publisher said on Monday that it would start testing a "Contribute" button at the bottom of news articles. BuzzFeed has no plans to create an online paywall.
The company is working on the test with Alphabet's Google, whose research has found that some BuzzFeed readers would be willing to pay for its news. The Guardian, a British newspaper with a large online presence in the US, has tried a similar model. By contributing, BuzzFeed readers will get updates on investigations and programming, as well as other perks. The button will give readers the option to pay "whatever you like", ranging from $5 to $100.
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Like other media companies, BuzzFeed is trying to develop a diverse mix of revenue as Google and Facebook swallow the majority of online advertising dollars. In a May interview with Bloomberg, BuzzFeed chief executive Jonah Peretti said he wants his company to make money in TV and films, e-commerce, and licensing or merchandising.
Mr Peretti said he was also considering “focused subscription products” in areas such as education, gaming or lifestyle media.
'Saand Ki Aankh'
Produced by: Reliance Entertainment with Chalk and Cheese Films
Director: Tushar Hiranandani
Cast: Taapsee Pannu, Bhumi Pednekar, Prakash Jha, Vineet Singh
Rating: 3.5/5 stars
Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
Indoor cricket in a nutshell
Indoor Cricket World Cup - Sep 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
