Saudi Arabia's Jeddah tickled pink by Colour Run – in pictures

10,000 people finished the 10-kilometre fun run

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  Participants throw colored powder into the air during the Color Run, also known as the Happiest 5k on the Planet, in Jiddah, Saudi Arabia. The Color Run is a unique run that celebrates healthiness, happiness, and individuality which has hosted more than 7 million Color Runners in more than 40 countries. AP Photo

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  A woman wearing a "Niqab" participates in the colored powder event the Color Run. AP Photo

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  Participants run through clouds of colored powder. AP Photo

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  A participant is covered in colored powder during the Color Run. AP Photo

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  A participant is thrown with colored powder during the Color Run. AP Photo

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  Participants throw colored powder into the air during the Color Run. AP Photo

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  Participants throw colored powder into the air during the Color Run. AP Photo

Saudi Arabia's Colour Run, which is describes as “the happiest race on the planet” in the official marketing, took place in Jeddah on Saturday.

Arab News claimed that more than 10,000 runners finished the 10 kilomtres fun run, with each wearing a white T-shirt covered in green, yellow, orange and pink colors to mark each kilometer of the run.

Saudi Arabia is making efforts to stimulate investment in the entertainment sector and enhance economic activity to help achieve the strategic objectives of Vision 2030.