RTA has awareness campaign for off-road motorists

The Roads and Transport Authority is to launch an awareness campaign to educate motorists and desert-driving enthusiasts about avoiding accidents when off-roading.

“Motorists, particularly those who fancy desert tours, are urged to abide by the security and safety measures in place while driving vehicles or quad bikes in desert terrain,” said Husain Al Banna, traffic director at the RTA. He said that cooler weather conditions led to many quad-bikers going to the desert, prompting the traffic department to initiate a campaign to maintain their safety.

“This time each year, we run awareness events oriented towards desert visitors to highlight the importance of observing security and safety precautions in this type of fun sport in the desert,” Mr Al Banna said.

The RTA will provide safety tips to drivers via social media channels, electronic screens at customer service centres and petrol stations, and via virtual messaging signs on roads.

“Such awareness messages contain tips and traffic guidelines that protect motorists and road users against road accidents,” he said.

RTA is also targeting students returning to school, a large demographic that engages in desert quad biking.

Last December, the RTA held several awareness events related to changes in winter driving behaviour, including advising drivers to maintain extra safety distance between vehicles to enhance readiness for any surprise accidents, and to avoid using their mobile phones.