Sheikha Latifa applauds new ideas for stories about Dubai's 'unique growth experience'

UAE media attend brainstorming camp at Al Marmoom Reserve

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, and Sheikha Latifa bint Mohammed, Vice Chairman of the Dubai Culture and Arts Authority, spoke to journalists gathered at the Dubai Media Camp on Monday about conveying the city's "growth story" to the world.

"The Dubai Media Camp generated fresh perspectives on Dubai’s achievements that will enrich media narratives about the emirate’s unique growth experience,” said Sheikha Latifa. "The camp has sparked new ideas about how the media can cover the Dubai experience more comprehensively and authentically, and how Dubai’s leaders can tell even more engaging stories about the city’s journey.”

The camp, organised by the Dubai Media Office, was held at Al Marmoom Reserve. Five brainstorming sessions were held to create a list of "Top 100 headlines" offering new story ideas about Dubai's successes.