Sheikh Mohammed urges DMI to make Dubai a media production hub

DUBAI // Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, has directed senior executives at Dubai Media Incorporated (DMI) to continue their efforts in developing media content to match the country’s developmental ambitions.

The Prime Minister said that the country’s media “must adopt state-of-the-art technologies and welcome national media cadre, most particularly young talents”, according to the state news agency Wam, “and provide them with adequate opportunities to take part in establishing a found Emirati media industry and present an enlightened media message that addresses the entire world.”

His comments came during a meeting held at the headquarters of DMI. The meeting was attended by Sheikh Hamdan bin Mohammed, the Crown Prince of Dubai, and chairman of the board of Directors of DMI, Sheikh Maktoum bin Mohammed.

Sheikh Mohammed that the UAE media is expected to keep up with rapid international changes and that the media community holds huge responsibility as a major partner in the development and modernisation process by attracting attention to the successes and achievements, and, on the other side, monitoring faults.

“We expect our media to stand up to its responsibilities, to be aware and enlightened and to reflect people’s expectations and ambitions,” Sheikh Mohammed said.

During his visit, Sheikh Mohammed reviewed DMI’s development and modernisation plans, and he attended an orientation on the establishment’s future projects. He urged DMI to build new production studios in Dubai Studio City which will help Dubai to take the lead as media production hub.