IPhone enthusiasts eager to purchase its latest version flocked to Dubai Mall's Apple Store with some having flown for four hours from their home countries.
The doors opened at 8am for the first two customers - the first online buyer and the one at the front of the queue since 2pm on Thursday. The store's staff lined up in two rows clapping and cheering for them as they entered.
Amit Gopal, a 34 year old tax consultant from South Africa, said it was important for him to buy it first, so he can have it in time before stock runs out.
Luckily for him, he managed to reserve his spot online after a lot of refreshing and logging in and out, and had to only wait from 6am to be the first customer to walk inside, along with his wife.
"Every second year I do an upgrade to get a new iPhone. This is my first time to come to a launch, as I have just moved to the UAE and here they have the Apple Store, whereas in South Africa they only have resellers."
"I got to walk in with people clapping and smiling - everybody was so enthusiastic; I felt like a celebrity, cameras around everyone saying 'look at me', it is an overwhleming feeling," said his wife Trusha Makan.
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Queues at the launch of the iPhone X at Apple Dubai Mall. Anna Nielsen for The National -
Indian tourist Pinkesh Jaswani was the first person to queue at the launch of the iPhone X at Dubai Mall. He started queuing at 2pm the day before. Anna Nielsen for The National -
Bakhit Ilsbosiy was the first Emirati customer to receive the iPhone X at the launch at Dubai Mall. He travelled from Al Ain. Anna Nielsen for The National -
The launch of the iPhone X at Dubai Mall. Anna Nielsen for The National -
The launch of the iPhone X at Dubai Mall. Anna Nielsen for The National -
People wait for the doors to open at the Apple Store at Dubai Mall. Anna Nielsen for The National -
The launch of the iPhone X at Dubai Mall. Anna Nielsen for The National -
The launch of the iPhone X at Dubai Mall. Anna Nielsen for The National
"It is fantastic if you are a true Apple fan to come to one of their events; he is a super, super fan and I am starting to become one. When I got married to him I told people I got married to the franchise," she added.
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Qais Alhssni, 30, hasn't slept for two nights since he flew from Oman straight to the mall.
When he arrived yesterday at 7am the queues had not yet formed, so he kept roaming around the mall until he stood in line at 7pm last night.
'From that time until midnight, we had to stay on our feet, they said we had to stay standing until the photographers arrive, they arrived at midnight," explained the 30 year old businessman.
"After that we were separated into groups based on who came first and then we were able to sit down while we waited."
He said he managed to endure the long hours by sipping coffee and after having accomplished his mission to buy one phone for himself and the second for his wife, "the fatigue is starting to show".
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A girl reacts as she tries an iPhone X at the Apple Omotesando store on November 3, 2017 in Tokyo, Japan. Tomohiro Ohsumi / Getty Images -
An Apple member of staff counts a customer's money as they pay for a new iPhone X at an Apple store in Hong Kong, China, on November 3, 2017. Alex Hofford / EPA -
The first customers to buy the iPhone X hold it aloft during the global launch of the new Apple product in central Sydney, Australia. David Gray / Reuters -
People try the Animoji feature on iPhone X during its launch at the Apple store in Singapore. Edgar Su / Reuters -
The first customers to buy iPhone X, Kittiwat Wang, 22, and Supakorn Rieksiri, also known as Mod, 22, of Bangkok, pose with their purchases at the Apple store in Singapore. Edgar Su / Reuters -
Apple staff cheer as the first customer for iPhone X enters an Apple Store in Beijing, China. Damir Sagolj / Reuters -
A man tries out the Animoji feature on the iPhone X during its launch at the Apple store in Singapore. Edgar Su / Reuters -
Ayano Tominaga, left, and other customers pose for a selfie photo with a cushion printed with a portrait of Apple co-founder Steve Jobs on it, as they wait in queue for the release of Apple's new iPhone X in front of the Apple Store in Tokyo's Omotesando shopping district, Japan. Toru Hanai / Reuters -
The first customer shows his new iPhone X after buying it at an Apple Store in Beijing, China. Damir Sagolj / Reuters -
Customers line up for the new iPhone X outside an Apple store in Hong Kong, China. Alex Hofford / EPA -
A girl tries an iPhone X at the Apple Omotesando store on November 3, 2017 in Tokyo, Japan. Tomohiro Ohsumi / Getty Images -
A customer tries Face ID for the iPhone X at the Apple Omotesando store on November 3, 2017 in Tokyo, Japan. Tomohiro Ohsumi / Getty Images -
Customers queue at an Apple store to buy the 10th anniversary iPhone X in Hong Kong on November 3, 2017. Anthony Wallace / AFP -
A reseller collects iPhone Xs with receipts near an Apple store in Hong Kong on November 3, 2017. AFP -
Taiwanese women hold the new Apple iPhone X at an Apple store in Taipei, Taiwan. EPA -
Taiwanese people queue outside an Apple store to purchase new Apple iPhone X in Taipei, Taiwan. EPA -
Taiwanese people queue outside an Apple store to purchase new Apple iPhone X in Taipei, Taiwan. EPA -
A person walks past the Apple iPhone X display in Taipei, Taiwan. EPA
This was his first launch experience, as he usually orders the phone online.
"But my friends who came with me insisted that I join them, and I honestly didn't expect not to be able to sleep at all, but I was too excited anyway to sleep."
"And once I saw all the welcoming and action when we got in, I thought thank God, and I felt relieved, because I wasn't sure I was getting there," he added.
Imat Musaev and his brother Musa travelled all the way from Kyrgyzstan to purchase two phones each, with a business perspective in mind.
Along with two other friends, they bought a total of eight phones, and will use one each and then resell the second one back home, where they don't have an Apple Store.
"How much profit we make depends on the price in Deira now."
"We will go tonight to Deira to analyse the market, and based on the value they sell it for, we will make profit in Kyrgyzstan,' said Imat, 27.
They have been lining since 4pm yesterday, with their two carry on chairs and snacks.
They said they are willing to do this again if it proves profitable.
"In Kyrgyzstan you have to think about everything to make money, we don't have any resources, only one lake for tourism, and one mountain for ski tourism, but they are really good," added the business school graduate.
