Sarah Al Senaani founded Atelier Sarah Al Senaani, a registered arts and craft workshop for people with mood disorders. Vidhyaa for The National.
Sarah Al Senaani founded Atelier Sarah Al Senaani, a registered arts and craft workshop for people with mood disorders. Vidhyaa for The National.
Sarah Al Senaani founded Atelier Sarah Al Senaani, a registered arts and craft workshop for people with mood disorders. Vidhyaa for The National.
Sarah Al Senaani founded Atelier Sarah Al Senaani, a registered arts and craft workshop for people with mood disorders. Vidhyaa for The National.

UAE Portrait of a Nation: an Emirati woman determined to find her happiness, and help others find their own


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The biog

Name: Sarah Al Senaani

Age: 35

Martial status: Married with three children - aged 8, 6 and 2

Education: Masters of arts in cultural communication and tourism

Favourite movie: Captain Corelli’s Mandolin

Favourite hobbies: Art and horseback ridding

Occupation: Communication specialist at a government agency and the owner of Atelier

Favourite cuisine: Definitely Emirati - harees is my favourite dish

Three years ago, Sarah Al Senaani could not remember the last time she felt happy. While studying for her Master’s degree at Zayed University she says her professor asked her to go home and recall one thing that made her happy when she was a child. “I told him that I was so depressed that I could never feel happy or remember ever feeling happy one day.”

That year Sarah began seeing a psychiatrist and was diagnosed with clinical depression. She couldn’t take any medication because she was pregnant and later because she was breastfeeding.

“I felt like life wasn’t worth living and was going through the motions for my children,” says the mother of three. The professor’s question was a turning point for her.

“At first I couldn’t remember but then I recalled certain situations when I did feel happy. I remembered how when I was in fourth grade, I was happy drawing in art class. I remember every single person, more than 15, in my art class used to give me their art homework so I can do it for them and how the teacher was so angry at all of us but I was happy drawing.

"I remembered how I loved making my nanny happy and used to make cards for her. I had no money then so I couldn’t buy her gifts so I wanted to do things that made her happy which made me happy.”

Sarah outlined what she calls her seven pearls of happiness, they are the seven things that make her happy. Art and music; Humanitarian Acts; Cultural Tourism; Cognitive Behavioural Therapy; Cultural Communication and Research; Kitchen Therapy, and Equine Assisted Therapy.

Out of these pearls Atelier Sarah Al Senaani was created, a registered arts and craft workshop for people with mood disorders.

“I am not a therapist or a psychiatrist and I don’t promise people happiness. I tell them these are my experiences and come see if they suit you. Some people might not be interested in art but would like to get involved in humanitarian activities and so what I do is get them involved in what we do in this field.”

Her humanitarian activities include giving out “baskets of love” to workers.

Sarah held her first art exhibition this year in Abu Dhabi where a therapist was invited to give a talk about mental health.

“When I was going through depression, I found no support. Yes, family and friends supported me but no one really understood what I was going through and I just wanted someone to feel what I felt and not tell me things like, look on the bright side or you should not be so negative. This sort of advice only makes us feel more isolated.

“My aim from Atelier is to tell people like me that I understand what they are going through, I am here for them and this is my experience with battling depression.”

Every Saturday Sarah meets with residents who reached out to her through social media.

“I’ve dedicated Saturday’s for volunteers. What I do is free of charge for now and I use all the proceeds from my art exhibitions and summer and winter camps which I have been organising for two years now, for the activities of Atelier which are tailored on a person’s needs such as art classes, cooking or horseback riding.”

So how does a mother-of-three with a full time job have time to stay on top of everything? “Time management and prioritising,” she says.

Tributes from the UAE's personal finance community

• Sebastien Aguilar, who heads SimplyFI.org, a non-profit community where people learn to invest Bogleheads’ style

“It is thanks to Jack Bogle’s work that this community exists and thanks to his work that many investors now get the full benefits of long term, buy and hold stock market investing.

Compared to the industry, investing using the common sense approach of a Boglehead saves a lot in costs and guarantees higher returns than the average actively managed fund over the long term. 

From a personal perspective, learning how to invest using Bogle’s approach was a turning point in my life. I quickly realised there was no point chasing returns and paying expensive advisers or platforms. Once money is taken care off, you can work on what truly matters, such as family, relationships or other projects. I owe Jack Bogle for that.”

• Sam Instone, director of financial advisory firm AES International

"Thought to have saved investors over a trillion dollars, Jack Bogle’s ideas truly changed the way the world invests. Shaped by his own personal experiences, his philosophy and basic rules for investors challenged the status quo of a self-interested global industry and eventually prevailed.  Loathed by many big companies and commission-driven salespeople, he has transformed the way well-informed investors and professional advisers make decisions."

• Demos Kyprianou, a board member of SimplyFI.org

"Jack Bogle for me was a rebel, a revolutionary who changed the industry and gave the little guy like me, a chance. He was also a mentor who inspired me to take the leap and take control of my own finances."

• Steve Cronin, founder of DeadSimpleSaving.com

"Obsessed with reducing fees, Jack Bogle structured Vanguard to be owned by its clients – that way the priority would be fee minimisation for clients rather than profit maximisation for the company.

His real gift to us has been the ability to invest in the stock market (buy and hold for the long term) rather than be forced to speculate (try to make profits in the shorter term) or even worse have others speculate on our behalf.

Bogle has given countless investors the ability to get on with their life while growing their wealth in the background as fast as possible. The Financial Independence movement would barely exist without this."

• Zach Holz, who blogs about financial independence at The Happiest Teacher

"Jack Bogle was one of the greatest forces for wealth democratisation the world has ever seen.  He allowed people a way to be free from the parasitical "financial advisers" whose only real concern are the fat fees they get from selling you over-complicated "products" that have caused millions of people all around the world real harm.”

• Tuan Phan, a board member of SimplyFI.org

"In an industry that’s synonymous with greed, Jack Bogle was a lone wolf, swimming against the tide. When others were incentivised to enrich themselves, he stood by the ‘fiduciary’ standard – something that is badly needed in the financial industry of the UAE."

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Wins: 28
Wins by KO: 26
Losses: 4

The biog

Name: Sarah Al Senaani

Age: 35

Martial status: Married with three children - aged 8, 6 and 2

Education: Masters of arts in cultural communication and tourism

Favourite movie: Captain Corelli’s Mandolin

Favourite hobbies: Art and horseback ridding

Occupation: Communication specialist at a government agency and the owner of Atelier

Favourite cuisine: Definitely Emirati - harees is my favourite dish