• An overweight American wirehair male cat. Experts say overfeeding cats for the sake of cuteness is inhumane. Getty Images
    An overweight American wirehair male cat. Experts say overfeeding cats for the sake of cuteness is inhumane. Getty Images
  • Obese cat, Sprinkles, in Sea Isle City, New Jersey. Sprinkles may be one of the world's fattest cats, tipping the scales at an enormous 32 pounds. Getty Images
    Obese cat, Sprinkles, in Sea Isle City, New Jersey. Sprinkles may be one of the world's fattest cats, tipping the scales at an enormous 32 pounds. Getty Images
  • Patch the overweight dog, at the Dogs Trust in Glasgow
    Patch the overweight dog, at the Dogs Trust in Glasgow
  • Overweight white beagle face piebald dachshund. Experts say social media has reignited a trend that has existed for years
    Overweight white beagle face piebald dachshund. Experts say social media has reignited a trend that has existed for years
  • A fat cat that prowls around Dubai's Irish Village. Rory Reynolds / The National
    A fat cat that prowls around Dubai's Irish Village. Rory Reynolds / The National
  • An overweight beagle. Obesity is a serious clinical condition that can cause significant harm to the physiology, health and welfare of all animals, vets say. Getty Images
    An overweight beagle. Obesity is a serious clinical condition that can cause significant harm to the physiology, health and welfare of all animals, vets say. Getty Images
  • Overweight pug. Having an overweight pet can take two years off its life. Unsplash
    Overweight pug. Having an overweight pet can take two years off its life. Unsplash
  • A cat named Fidget, who weighs in at 18 lbs at her pet food shop in North Shields, North Tyneside. The 14-year-old moggie has the run of the store where he lives, and regularly helps himself to whatever food takes his fancy. Getty Images
    A cat named Fidget, who weighs in at 18 lbs at her pet food shop in North Shields, North Tyneside. The 14-year-old moggie has the run of the store where he lives, and regularly helps himself to whatever food takes his fancy. Getty Images
  • Keeping a pet unhealthy for online popularity is alarming behaviour and makes them more prone to medical issues such as arthritis, heart problems and pancreatitis, experts warn. AFP
    Keeping a pet unhealthy for online popularity is alarming behaviour and makes them more prone to medical issues such as arthritis, heart problems and pancreatitis, experts warn. AFP

Fat cats and chonky pets: why the internet's obsession with overweight animals is inhumane


Kelly Clarke
  • English
  • Arabic

Their chubby faces have garnered millions of likes on countless Instagram pages.

But a trend in which pets are deliberately overfed to look cute must end, vets said.

Fat cats and chonky dogs could face a life of misery and early death if the practice continues.

"When we take on ownership of a pet, we take on responsibility for every aspect of their care, including health and welfare," Dr Hannah Rowles, a veterinarian at Royal Canin in Dubai told The National.

“The issue surrounding weight is complex for all of us, but to manipulate this for notoriety and likes on social media is, in my opinion, extremely questionable.

The issue surrounding weight is complex for all of us, but to manipulate this for notoriety and likes on social media is, in my opinion, extremely questionable

“In the media, including social media, we are getting used to seeing overweight pets as the norm, which makes it harder to recognise [an issue with our own pets].”

While owners can recognise weight gain in themselves, animals cannot regulate how often and how much they eat.

Ms Rowles said pets rely on their owners to make the best choices within their means. And overfeeding them for the sake of cuteness is inhumane.

“Treats complementary to the normal diet, lack of exercise and home-cooking rather than use of a commercial diet can often lead to increases in weight," she said.

"Not changing any habits once the weight has crept on, and lack of action will also lead to continued weight gain.”

The British Veterinary Association recognises obesity as a serious clinical condition that can cause significant harm to the physiology, health and welfare of all animals.

Despite this, social media accounts promoting animal obesity amass huge followings.

The Instagram account Chonky Animals has more than 400,000 followers, while the FatCatCollection has 180,000. Each is dedicated to posting hundreds of pictures of chunky pets.

Dr Sara Elliott, founder and director of British Veterinary Hospital in Dubai, said social media has reignited a trend that existed for years.

“About 20 years ago in the UK, dog breeders, particularly breeders of Labradors and pugs, would say the only way their pets could win in dog shows was by being overweight,” she said.

“Judges were marking pets on their cuteness, rather than agility and ability.

Dr Sara Elliott, founder and director of British Veterinary Hospital in Dubai. Courtesy: British Veterinary Hospital
Dr Sara Elliott, founder and director of British Veterinary Hospital in Dubai. Courtesy: British Veterinary Hospital

“Social media has exacerbated this obsession and made it an even bigger problem.”

She said keeping a pet unhealthy for online popularity was alarming behaviour and made pets more prone to medical issues such as arthritis, heart problems and pancreatitis.

For short-face breed dogs and cats, such as pugs, French bulldogs and Scottish fold cats, excess weight is even more problematic.

“People need to understand the health concerns that having a cute, fat pet will bring,” she said.

“Having an overweight pet can take two years off its life.

“Some people blame underlying medical conditions on their animal’s weight gain but many are just desperate to find a label for it as an excuse.

“If there is an existing medical condition aiding weight gain, then let’s treat it.”

Jason Pettit with his dogs Bella (brown) and Charlie. I think it’s abuse, he said of the trend. Pawan Singh / The National
Jason Pettit with his dogs Bella (brown) and Charlie. I think it’s abuse, he said of the trend. Pawan Singh / The National

Long-time dog owner Jason Pettit, 49, said social media trends promoting overweight pets infuriate him.

“I think it’s abuse. When you consciously make a decision to affect the well-being or mental stamina of a pet, it’s not fair," the British citizen said.

“If you prevent them or limit them from being able to move about, like they’re supposed to, it’s cruelty.”

Late last year Mr Pettit, who works in the food and beverage industry, adopted 12-year-old Charlie, a black Labrador who weighed 42 kilogrammes at the time.

Within the past four months, he has managed to get Charlie’s weight down to about 36kg.

“Charlie was not overfed to gain popularity on social media,” he said.

“His previous owner passed away and they had been together for over 10 years. He was a well-loved pet who was probably depressed.

“We suspect that in the final year or so, the owner was not able to exercise him as before and probably took a great deal of comfort from having Charlie by his side, sharing treats from his plate with him.”

He said Charlie no longer struggles to breathe after small amounts of exercise, has a lot more energy and has gone from barely managing a 15-minute stroll around the block to being able to walk 45 minutes in one go.

“Seeing him happy and enthusiastic is the best feeling,” Mr Pettit said.

“I don’t I understand the mentality of why some owners have a pet and intentionally mistreat it for someone else’s enjoyment.”

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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'Worse than a prison sentence'

Marie Byrne, a counsellor who volunteers at the UAE government's mental health crisis helpline, said the ordeal the crew had been through would take time to overcome.

“It was worse than a prison sentence, where at least someone can deal with a set amount of time incarcerated," she said.

“They were living in perpetual mystery as to how their futures would pan out, and what that would be.

“Because of coronavirus, the world is very different now to the one they left, that will also have an impact.

“It will not fully register until they are on dry land. Some have not seen their young children grow up while others will have to rebuild relationships.

“It will be a challenge mentally, and to find other work to support their families as they have been out of circulation for so long. Hopefully they will get the care they need when they get home.”

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How do I nominate someone? Through the website.

When is the ceremony? The awards event will take place early next year.

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