As the UAE gears up for its historic mission to Mars, the nation has joined forces with a Hollywood star to help others achieve their lofty dreams.
The Emirates Nation Brand office - established at the start of the year to promote the country across the globe - has enlisted American comic Kevin Hart to launch an international campaign inspired by the country's latest and most ambitious space odyssey on July 15.
The Mars Shot will encourage people to share their wildest dreams and, in keeping with the Emirates's motto of 'Impossible is Possible', three lucky winners will see their wishes fulfilled.
Social media users can get involved by posting a one-minute high-quality video to their Instagram accounts using #MarsShot.
The trio of winners will be announced in a live virtual event hosted by the actor and producer on July 29.
“Through this campaign, we dare people to dream. We dare them to make their goals in life so big and show them that what they have thought of as impossible, is possible,” said Hart.
“We hope to create a positive momentum and share inspiring stories that reminds people of their wonderful ability to dream and make anything happen with determination and willpower.
"I could not find a better partner than my friends in The Emirates to carry this message forward and enable people globally to accomplish what they have long wished for. I am committed to empowering individuals to change their realities to the better.”
Alia Al Hammadi, director of the Emirates Nation Brand office, is keen to demonstrate to the wider limit that no limits should be placed on progress,
“Since its foundation, The Emirates has united people from more than 190 nationalities to fulfill their utmost potential," she said.
"This investment in the human capital has, in return, driven the nation’s rapid growth and development to great strides in less than half a century.
"At a time with unprecedented global change and uncertainty, our hope is to inspire, create and build a bigger sense of community and togetherness to uplift and encourage the next generation.”
Video submissions must be posted by July 19.
Entries will be evaluated based on the originality and personal association with the dream, impact, message content and quality of presentation. Dreams submitted need to be tangible and practical.
Once submissions end, the judging panel will shortlist 15 finalists on the campaign's official website and invite the public to vote for the top five dreamers.
Mars Shot is open to all nationalities and age groups across the world.