ABU DHABI // Media is a vital way through which the needs and wants of citizens can reach the ears of the country’s leaders, said Sheikh Hazza bin Zayed, Deputy Chairman of the Abu Dhabi Executive Council.
His comments came as he met a delegation from Abu Dhabi Media Company, which publishes The National, and a team from the Studio One programme, broadcast on FM and Abu Dhabi radio stations.
They discussed the prospects of media work and the importance of the media in bridging the relationship between the community, government institutions and the public sector in a way that reflects positively on social, developmental and cultural reality, reported Wam, the state news agency.
The Abu Dhabi Media delegation and team from Studio One described the developments of the programme, which has aired for more than three decades.
They also discussed the challenges presented by social media and the tools it has developed to reach social groups of Emiratis and residents.
Sheikh Hazza commended the programme and its staff’s professionalism, praising the engagement of Emirati talents and their development over the past 30 years.
He urged its producers to continue launching initiatives and innovative ideas, capitalising on modern technologies to reach a wider audience.
The duty of government agencies is to build communication channels with the media as a gateway to the public, to enhance transparency and credibility, as well as objectivity, to transfer messages from government intiutuions to the community, said Sheikh Hazza.
This great responsibility requires extensive experience and wisdom and management of dialogue, allowing it to become a platform through which people communicate suggestions and ideas, he said.