Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, has launched an online initiative to enhance customer service in the emirate's government departments.
The 04 platform — named after Dubai's dialling code — aims to allow people to submit complaints, suggestions and queries directly to more than 40 participating organisations.
People can write notes or send audio messages directly to departments, which include Dubai Police, the Land Department and the General Directorate of Residency and Foreign Affairs, in an effort to speed up communication between service users and providers.
The goal is for feedback from the public to be received in less than two minutes.
“We have learnt invaluable lessons from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that being proactive is the key to the government of the future,” said Sheikh Hamdan.
“To become a proactive government, we must actively listen to the people and make informed decisions based on their input.”
He said the scheme aimed to bridge the gap between government and its customers.
“Dubai’s model for future governments relies on a strong connection between the leadership and customers, whom it views as strategic partners in designing, implementing and evaluating the services,” he said.
The platform will allow officials and stakeholders to directly receive and respond to customers’ opinions, suggestions, and ideas, as well as any challenges they may face.
“We have great confidence in the government work team, and I urge everyone to consistently engage with customers to meet their aspirations and exceed their expectations.
“Our ultimate goal is to promote the happiness of society and reinforce Dubai’s position as a world leader in government. We must have the courage to implement necessary changes in our relentless pursuit of excellence, paving the way for a better tomorrow.”
How it works
Customers can submit their comments by visiting the website, selecting the feedback category, and receiving a reference number for tracking and following up on their enquiries.
The system also supports submission via WhatsApp for Business, where users can add 600500055 as a contact and message directly to submit queries, suggestions and complaints.
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The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
Top tips to avoid cyber fraud
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THE BIO
Occupation: Specialised chief medical laboratory technologist
Age: 78
Favourite destination: Always Al Ain “Dar Al Zain”
Hobbies: his work - “ the thing which I am most passionate for and which occupied all my time in the morning and evening from 1963 to 2019”
Other hobbies: football
Favorite football club: Al Ain Sports Club
Two products to make at home
Toilet cleaner
1 cup baking soda
1 cup castile soap
10-20 drops of lemon essential oil (or another oil of your choice)
Method:
1. Mix the baking soda and castile soap until you get a nice consistency.
2. Add the essential oil to the mix.
Air Freshener
100ml water
5 drops of the essential oil of your choice (note: lavender is a nice one for this)
Method:
1. Add water and oil to spray bottle to store.
2. Shake well before use.
