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Expo 2020 Dubai has recorded nearly three million visits since it opened on October 1.
Data shows 2,942,388 people visited the world's fair in the first five weeks. About 100,000 of them were children.
Sales of season passes have increased as well, with 65 per cent of visitors holding a six-month pass.
The price of day passes on weekdays has been reduced from Dh95 ($26) to Dh45 until November 30. Entry for Fridays and Saturdays is still priced at Dh95.
The tickets also include 10 Smart Queue bookings for participating pavilions and attractions, which allow visitors to skip the queues.
Entry is free for the under 18s, anyone aged 60 and over, people with disabilities, and students with a valid identity card from any academic institution in the world.
So far, Saudi Arabia's pavilion has been the most popular, receiving more than 500,000 visitors in the first month, while India's pavilion topped the 200,000 mark by November 3.
Organisers said the high number of figures was a clear indication of the expo's popularity with UAE residents and tourists alike.
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Sheikh Mohammed bin Rashid, Vice President and Prime Minister and Ruler of Dubai, visited the pavilions of Greece, Australia, Slovakia and Estonia at Expo 2020 Dubai on Wednesday, November 3. All photos WAM -
Sheikh Mohammed has been a frequent visitor to the world's fair since it opened on October 1. -
He is visiting the Expo's 192 country pavilions. -
Sheikh Mohammed has been viewing the architecture, science and culture from around the globe on display at the Expo. -
Expo 2020 Dubai recorded 2.35 million visits during the first month of the global event. -
Sheikh Mohammed pauses to examine a horticulture exhibit during his visit. Sustainable food production is a focus of the Expo. WAM -
The spectacular Australia pavilion at Expo 2020 Dubai. -
The classic minimalist design of the Estonia pavilion. -
Bold typography characterises the exterior of the Greece pavilion.
The mid-term break for schools at the end of October and Diwali celebrations were seen as significant factors for the increasing number of visits to the site.
"We always knew the figures were going to keep increasing but it's exciting to see them rising so incredibly well," said Sconaid McGeachin, senior vice president of communications for Expo 2020 Dubai, speaking onsite at a press conference on Monday morning.
"Having such a high figure shows people are coming back week after week to join in new activities.
"We saw last week how the likes of Riverdance (at the Irish pavilion) and Diwali celebrations pulled people in.
"With a continually changing programme we are seeing people are wanting to come back and see what’s next," she added.
There have also been 14.8 million virtual visits to Expo 2020 Dubai since it opened on October 1, organisers said.
