• Bloom Education launched its first school in the UAE in August 2022: Bloom World Academy in Dubai. All photos: Chris Whiteoak / The National
    Bloom Education launched its first school in the UAE in August 2022: Bloom World Academy in Dubai. All photos: Chris Whiteoak / The National
  • The library at Bloom World Academy in Dubai.
    The library at Bloom World Academy in Dubai.
  • The playground at Bloom World Academy in Dubai.
    The playground at Bloom World Academy in Dubai.
  • Bloom World Academy in Dubai is the first school to offer a late start of 9am.
    Bloom World Academy in Dubai is the first school to offer a late start of 9am.
  • A kindergarten classroom at Bloom World Academy in Dubai.
    A kindergarten classroom at Bloom World Academy in Dubai.
  • An art classroom at Bloom World Academy in Dubai.
    An art classroom at Bloom World Academy in Dubai.
  • Bloom World Academy in Dubai is Bloom Education's first school in the UAE.
    Bloom World Academy in Dubai is Bloom Education's first school in the UAE.
  • Principal John Bell of Bloom World Academy in Dubai.
    Principal John Bell of Bloom World Academy in Dubai.
  • Lumos innovation lab at Bloom World Academy in Dubai.
    Lumos innovation lab at Bloom World Academy in Dubai.
  • The new academy is located in Al Barsha, Dubai.
    The new academy is located in Al Barsha, Dubai.
  • Main atrium of Bloom World Academy in Dubai.
    Main atrium of Bloom World Academy in Dubai.
  • Bloom World Academy in Dubai is the first school to offer a late start of 9am.
    Bloom World Academy in Dubai is the first school to offer a late start of 9am.
  • A swimming pool at Bloom World Academy in Dubai.
    A swimming pool at Bloom World Academy in Dubai.
  • Bloom Education launched its first school in the UAE in August 2022, Bloom World Academy in Dubai.
    Bloom Education launched its first school in the UAE in August 2022, Bloom World Academy in Dubai.
  • The school in Al Barsha, Dubai, is the first to offer a late start of 9am.
    The school in Al Barsha, Dubai, is the first to offer a late start of 9am.
  • An exterior view of Bloom World Academy in Dubai.
    An exterior view of Bloom World Academy in Dubai.
  • A playing field at Bloom World Academy in Dubai.
    A playing field at Bloom World Academy in Dubai.

New Dubai school offers 9am start for pupils


Kelly Clarke
  • English
  • Arabic

A new school is set to open in Dubai offering parents and pupils a later start time of 9am.

Bloom World Academy will open its doors in August with capacity for 1,800 pupils.

Operating a 9am to 4pm school day, the IB curriculum campus will be the first in the city to offer a later start, with lessons getting under way more than an hour after most schools in the emirate.

In my experience, there are a lot of tired pupils in school, and tired teachers too. Many families come to Dubai for a better work-life balance, so why shouldn’t families experience that?
John Bell,
founding principal

Open to pupils aged 3 to 18, founding principal John Bell said the later start time will be supported by optional care, from 7am to 8am and from 5pm to 7pm, including services such as breakfast and dinner at an additional cost.

“The timings we chose were based on the idea of offering something unique and different in a competitive market place,” he said.

“In my experience, there are a lot of tired pupils in school, and tired teachers too.

“Many families come to Dubai for a better work-life balance, so why shouldn’t families experience that?

“Additionally, we are not going to be a homework school. There will not be expectations for children to work too much at home.”

With tuition fees starting at Dh40,000 ($10,890) a year, climbing to Dh72,000 annually for older pupils, a selection of co-curricular activities including sports, arts and a homework club is available. They run from 8am to 8.45am and from 4pm to 5pm.

Located in Al Barsha, Bloom World Academy, operated by Bloom Education, will be the group’s first own-brand school in the UAE.

The group currently operates the outstanding-rated Brighton Colleges in Abu Dhabi and Al Ain, among others.

This new campus, spanning 43,000 square metres, will take over Dwight School, which currently operates on the site.

Recruitment is already under way with the school looking to attract about 60 teachers by August.

As many surrounding neighbourhoods continue to expand, including Dubai Hills, Damac Hills, Mira Oasis and Town Square, Mr Bell said the school is on a “major transport route and is a thoroughfare route for parents working in Dubai”.

The school will be divided into five main areas: Primo, the early years' centre; primary, middle school, seniors and the pre-university centre, which helps prepare youngsters for life after school.

“One of our unique selling points are the individual Learning Achievement Passports that we will adopt,” said Mr Bell.

“Every child will get their own passport, which will be reviewed collectively and openly with parents every single month.

“Within the passport, pupils and teachers will set out goals, challenges and bespoke timetables.

“For instance, if a pupil is really keen to develop certain areas of their learning, such as languages, we will give them additional opportunities to do that during the school day.

“So, in effect, the passport is a document which describes the whole flexible package that we offer a child and it will map out what they will do during the day.”

Company%20profile
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Company Profile

Company name: Fine Diner

Started: March, 2020

Co-founders: Sami Elayan, Saed Elayan and Zaid Azzouka

Based: Dubai

Industry: Technology and food delivery

Initial investment: Dh75,000

Investor: Dtec Startupbootcamp

Future plan: Looking to raise $400,000

Total sales: Over 1,000 deliveries in three months

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: March 12, 2022, 5:35 PM