Unilever’s fabric cleaning and fabric conditioning brands Omo and Comfort have set the Guinness World Records title for the second time for the largest collection of clothes for donations.
The initiative was part of their “Share A Touch of Love This Ramadan” campaign in the UAE with Emirates Red Crescent as partner.
Last year the record was set at 146,411 items and this time more than 153,240 clothing items were collected, washed with Omo and Comfort and donated to the less fortunate.
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