• Dr Hassan Asad, also known as the Bearded Tooth Fairy, is a general and cosmetic dentist at the Dental Studio in Dubai Marina. All photos: Pawan Singh / The National
    Dr Hassan Asad, also known as the Bearded Tooth Fairy, is a general and cosmetic dentist at the Dental Studio in Dubai Marina. All photos: Pawan Singh / The National
  • The 29-year-old was born in Baghdad but moved with his parents to London as asylum seekers in 2000.
    The 29-year-old was born in Baghdad but moved with his parents to London as asylum seekers in 2000.
  • He began practicing dentistry in late 2019 before moving to Dubai in May this year.
    He began practicing dentistry in late 2019 before moving to Dubai in May this year.
  • Dr Hassan said he knew very early on that he wanted to be a dentist and aspired to work in Dubai.
    Dr Hassan said he knew very early on that he wanted to be a dentist and aspired to work in Dubai.
  • His duties include bonding, veneers, whitening, Invisalign and restorative work on broken teeth like fillings and crowns.
    His duties include bonding, veneers, whitening, Invisalign and restorative work on broken teeth like fillings and crowns.
  • Sometimes he is booked for sessions if a patient is in for veneers, or back-to-back appointments for treatments, consultations or emergencies.
    Sometimes he is booked for sessions if a patient is in for veneers, or back-to-back appointments for treatments, consultations or emergencies.
  • Dr Hassan said he seeks to change patients' perception of dentistry and diminish fears.
    Dr Hassan said he seeks to change patients' perception of dentistry and diminish fears.
  • He tries to make patients feel comfortable in the chair and employs a compassionate approach for those concerned about procedures.
    He tries to make patients feel comfortable in the chair and employs a compassionate approach for those concerned about procedures.

Day in the Life: Meet Dubai's 'Bearded Tooth Fairy' on a mission to transform smiles


  • English
  • Arabic

A Day in the Life” allows you to step into the shoes of a UAE resident to experience a typical 24 hours in their work and home life

Dr Hassan Asad – also known as the Bearded Tooth Fairy – is a general and cosmetic dentist on a mission to make patients feel better about being in ‘the chair’.

The 29-year-old was born in Baghdad but moved with his parents to London as an asylum seeker in 2000.

Dr Hassan graduated from Leeds Dental School with a dental surgery degree and an integrated master's in oral sciences before completing a postgraduate certificate in aesthetic and restorative dentistry.

He began practicing in late 2019 and, before moving to Dubai in May, was based in London’s Chelsea suburb delivering high-end restorative treatment and “transforming smiles”.

Now at Dental Studio, Marina Gate, Dr Asad is known for his friendly approach and large Instagram presence.

5.15am: Sunrise appreciation

He partakes in an early start for morning prayer and a cold shower.

“Being spiritual and Muslim, I thank God every day for where I am and what I’ve managed to achieve,” he says.

As the first medic in his family, he says much of his success came via parental sacrifices and “the journey they had to go through to get me out of Iraq”.

“My dad made it clear I wasn’t going to be a footballer … a hard pill to swallow,” says the Arsenal supporter.

“I knew early on that I wanted to be a dentist. I like to use my hands, to create that smile, the patient interaction.”

7am: Glove love

He then has a double espresso before boxing at a Media City gym.

“I’ve got into it since moving here,” says Dr Hassan. “It’s fantastic discipline and cardio. I’m the fittest I’ve ever felt.”

“I can cook, but it’s easier when my three meals a day are ready, eating what is good for me.”

8.30am: Short commute

His commute is five minutes on foot or scooter to the clinic.

He is also taken to social media under his Dr title.

“There were so many Dr This and Dr That on Instagram and a lot of Hassans and Asads,” he recalls.

“There were dentists I looked up to who had a unique twist on what they were doing with their social media profile.

“I thought of something catchy to help me build a brand and knock out that fear some patients have; to see me as a human as opposed to a dentist, because the word has negative connotations to some people.”

8.50am: Survey the day

Dr Hassan Asad at Dental Studio, Marina Gate. Pawan Singh / The National
Dr Hassan Asad at Dental Studio, Marina Gate. Pawan Singh / The National

“I’ll know my diary, who’s coming in and will have looked at X-rays.”

In cosmetic dentistry, Dr Hassan’s duties include bonding, veneers, whitening and Invisalign, as well as restorative work on broken teeth, like fillings and crowns.

“I do a lot of my restorative or high-end cosmetic work when I’m most fresh, in the mornings.

“If the first patient is in for veneers, they might be booked for a longer session. Or I could be back-to-back with six-eight patients, including treatments, consultations, slots for emergencies.”

Dr Hassan is assisted by a nurse, G.

“She will know my next step and is ready to give me what I need. She makes my life so much easier,” he says. “I treat kids as well, which I really enjoy.”

9am-11am: Changing perceptions

Dr Hassan said he knew the type of dentist he wanted to be.

“It’s not just using your hands, it’s a profession where your people skills are really tested, your ability to communicate and deal with patients.

“Most humans have to be there, but would rather not. I took that as something I could work with.”

He seeks to change patient perception of dentistry and diminish fears of patients.

“I want to delve into psychological factors making them dislike visiting the dentist.

“It’s really rewarding seeing a patient who arrives saying, ‘I hate you, but don’t take it personally’, and you hear that a lot. Then you see their journey.

“I’ve got patients who, after two or three visits, straightaway sit down, we need to numb an area and they say ‘go for it’, whereas at the start I couldn’t even get them in the chair.”

11am-1pm: Enamouring enamel

“I like to understand what they want from the treatment outcome, I do a thorough examination, take X-rays, photographs, discuss treatment options, ensure they’re aware of the advantages and disadvantages.

“Some patients want something, but it might not be the best treatment for them.

“My work is a reflection of me, so if I don’t believe something is right for a patient, ethically and morally, I won’t do it. Maybe I can do something simpler, less invasive,” says Dr Hassan, who dislikes the “perfect Hollywood white slabby ceramic” look.

Appointments can include making good someone else’s previous poor work.

“Sometimes that will entail more treatment, costing the patient more than if they did it right first time.”

1pm-2pm: Word of mouth

Living close by, Dr Hassan can go home for lunch.

More often, he remains to prepare for the afternoon, do clinical notes, call patients, or update his 11,000 Instagram followers.

“I’m quite active on my profile, for my patients and other dentists.

“I like to show a ‘real’ side of me as well as a clinical side so will perhaps post me in the gym.

“Patients see that I am a human being. It allows me to engage with them, and other clinicians around the world. And I’ve made many friends.”

During his time on London’s King’s Road, he treated some high-profile patients.

“Chelsea players, Lords … but I don’t differentiate because, at the end of the day, you put your professional hat on.

“It’s nice when a celebrity pops in, but teeth are the same, the same veins, same jaw components.”

2pm-5.30pm: More close-ups

Comprehensive exams include individual tooth and gum assessment, reviewing oral hygiene habits, educating about preventable dental diseases – and a 3D tooth scan with Dr Hassan’s favourite equipment.

“I’m a tech nerd,” he admits. “We don’t have to take old-school impressions to show what’s going on. It’s also a visual tool to show patients what their teeth could look like with alignment.

“I’m always doing courses because technology and science is always advancing.”

5.30-6pm: Lab chat

Towards the end of the day, he will be talking to laboratories and sending them work.

“It’s also a chance to catch up with the other clinicians, discuss cases, and then prepare for the next day, ensure the lab work is ready,” he says.

“High-end cosmetic veneers are beautiful. You see patients go through that journey and, on a fit day, see how incredible their transformation is … that’s so rewarding.

Dr Hassan with a famous UFC fighter. Photo: Dr Hassan Asad
Dr Hassan with a famous UFC fighter. Photo: Dr Hassan Asad

“Then, getting a patient out of pain is also very rewarding. Most importantly, you leave with a healthy smile. Not just a smile.”

7-9pm: Ball games

“There’s nothing better than picking up the ball and pinging it, top right corner. I’m highly competitive.”

He jokes that if a patient supports Tottenham, “the big needle comes out.”

The evening concludes with dinner, or a beach walk, maybe a chat with family before bed.

“Even in social settings, when people find out you’re a dentist, the first thing they do is open their mouth and ask what you think they need,” he concluded.

UK’s AI plan
  • AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
  • £10bn AI growth zone in South Wales to create 5,000 jobs
  • £100m of government support for startups building AI hardware products
  • £250m to train new AI models
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The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

T20 SQUADS

Australia: Aaron Finch (c), Mitchell Marsh, Alex Carey, Ashton Agar, Nathan Coulter-Nile, Chris Lynn, Nathan Lyon, Glenn Maxwell, Ben McDermott, D’Arcy Short, Billy Stanlake, Mitchell Starc, Andrew Tye, Adam Zampa.

Pakistan: Sarfraz Ahmed (c), Fakhar Zaman, Mohammad Hafeez, Sahibzada Farhan, Babar Azam, Shoaib Malik, Asif Ali, Hussain Talat, Shadab Khan, Shaheen Shah Afridi, Usman Khan Shinwari, Hassan Ali, Imad Wasim, Waqas Maqsood, Faheem Ashraf.

Updated: December 26, 2023, 3:00 AM